Content is truly king in the blogosphere and it has been misplaced on so many blogs. Many bloggers now come up with different substitutes to quality content and you will see others come up with reasons why content is not king.
Content is king and it has no substitute. At the same time, you should also realize that not all types of content are king. There are different types of content; we have filler content and valuable content. Valuable content is the one that changes the life of anyone who reads it.
There have been many arguments that marketing is superior to content but from personal experience I’ve seen it’s not, I’ve written a post which I never promoted and till date it has been read by thousands.
Now that we know that not all type of content is king it will be very important to know which type of content is king, I will be giving some details into various types of content we have and how they can influence our blog’s success.
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| Fundamental Keys to Blogging Success - Content is King |
Types of Content
1. Long Posts: This might look dumb but I intentionally included this on the list and made it number one. Many people are of the impression that because a post is long it will easily go viral, this isn’t true and a post does not go viral because it is long but a post goes viral because of the value people gained from it.
Long posts have the potential of going viral easily because you can write what is supposed to be written in 3 or 4 short posts in one long post. For example, you can write a post on how to build a powerful blog while still explaining various ways to get traffic to a blog. The end result is that these types of post are usually rich and resourceful which makes the readers more interested in sharing it.
When trying to write long posts, it is very important to make sure you have your reader’s attention – what’s the essence of writing a post that would not be read? It is also very important to make your long posts scannable because it will make it easier for people to read and understand it.
2. List Post: This type of post also tends to go viral if properly written. There are different types of list posts and it can be in the form of the top list or the 101 post etc. For example, I recently submitted a guest post to shoutmeloud.com titled 101 ways to get quality backlinks to your blog, this post really went viral and has sent hundreds of visitors to this blog.
Another great example is the recent one by retireat21.com featuring the top 30 young bloggers making money online.
List posts are known to go viral easily and if you could make your list post packed with value then you will be amazed at the results you will get.
3. Pillar Content: This is the best type of content I will advise every blogger to be writing and it is this type of content that is king.
Pillar content markets itself because of the type of value it has. One great characteristic of pillar content is that it is always relevant and will still be useful in years to come, and that is why this type of content is always the most popular on most blogs.
Pillar content self-promotes itself and it will keep on getting traffic long after you have stopped promoting it.
There are still other types of content but the above are the three most important type of content in the blogosphere.
You shouldn’t rely on others telling you your content is great (I do get a lot of compliments from my readers even when I was writing rubbish ;)), you will have that conviction in yourself if you truly write great content. www.writersincharge.com