tag:blogger.com,1999:blog-69558054649296725382024-02-07T21:57:49.382-08:00Oudney's StudiosOudney's Studios Is A Digital Marketing Agency That Specializes In Amazing Web Design And Expert Inbound Marketing Strategies - Oudney's StudiosReal Zim Newshttp://www.blogger.com/profile/01777144778100300083noreply@blogger.comBlogger93125tag:blogger.com,1999:blog-6955805464929672538.post-78336037696838879792019-11-27T13:49:00.003-08:002019-11-27T14:09:56.333-08:00Six Things We Learned From Miss SA Zozibini Tunzi - A MUST WATCH VIDEO!<h2>
Miss South Africa Zozibini Tunzi unpacked her story of Breaking Through to Excellence at the LeadSA’s Changemakers event and we learned a great deal from our reigning queen.</h2>
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Zozi reminded the audience of her pledge to use her platform to change the narrative around gender-based violence and her commitment to see her chosen campaign to the end.<br />
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Amidst Zozi’s insightful story here are 6 things we also learned from her:</h2>
1. If you want to make it in the world you have to be different.<br />
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2. Reading books such as Nelson Mandela's Long Walk to Freedom will help you realise the purpose of our struggle heroes.<br />
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3. It’s how you use a platform that works for you.<br />
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4. There is a different kind of beauty.<br />
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5. You can conquer anything and you can be anything you want to be.<br />
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6. Believe in yourself whether or not you are the favourite.<br />
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View Zozibini Tunzi’s Breaking Through to Excellence story below:<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="524" src="https://www.youtube.com/embed/p6hFZko5Zc4" width="932"></iframe></h2>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-86396212218094014832019-11-27T08:42:00.001-08:002019-11-27T08:42:04.303-08:00Five Unique Ways to Effectively Communicate Your Brand on Social Media<b>1. Be Authentic: </b>Influencer marketing is significant, especially when we think about the loyal following some of these influencers posses. Potentially they are capable of reaching out to thousands of people who attentively take note of the brands they endorse or the skillful product placements within their messaging.<br />
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A famous influencer with a huge fan following is generally expensive to work with, and you may also end up with only limited results without any visible impact. To make things worse, they are rapidly losing trust simply because of the lack of honesty and authenticity in their messaging.<br />
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In a B2B scenario, things are quite different. It is not about working with an influencer who has the most massive audience. It is about identifying those who are relevant to your industry and who have a niche following. They are the ones who’re generally trusted by their audience, and who are capable of bringing in results. These micro-influencers possess a deep bonding with their followers.<br />
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An excellent example of this is the #Builtwithbosch campaign cleverly executed by Bosch Power Tools. They identified industry-related micro-influencers, who had a decent fan following and who seemed credible amongst their followers.<br />
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Bosh provided them with the tools and asked them to create video product reviews that encouraged their viewers, mostly tradespeople, to upgrade their tools. The results where phenomenal. The authenticity and humanity of this campaign helped Bosh reach out to a relevant audience that resulted in brand reach, engagement and conversions.<br />
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<b>2. Embed Values Into The Business Model: </b>Sometimes brands are hesitant to make a bold statement in fear of alienating potential customers. However, studies show that people prefer to associate with brands that have a purpose, brands that embed core values into their business model. Brands like Apple, Mercedes and Lush to name a few, have found enormous trust with this exercise of communicating their core values effectively.<br />
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A recent example is the ‘Global Impact Report’ campaign Deloitte ran on their LinkedIn platform. Key messaging highlighted in the video shows how Deloitte serves ‘Public Interest’. How they are not afraid to ‘Ignite Innovation.’ How they ‘Influence Action, and finally How they ‘Champion Communities and Create Opportunities’<br />
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These kinds of campaigns have helped Deloitte achieve over three million followers on LinkedIn, with a multitude of comments and engagement. A very noteworthy achievement for a B2B business.<br />
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<b>3. Tell Stories at a Human Level: </b>Who doesn’t love a great story? In today’s world of digital marketing, where companies have direct access to the end-users, there’s nothing better than great storytelling to engage with the audience. Stories are personal, they have emotion, and bring about connection. For these very reasons, It has become an integral part of the marketing cycle for many companies.<br />
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Ultimately it boils down to how you can execute it. There are good stories and bad stories. This particular one from Barclays had a profound impact on their brand image and brought about a clear connection between their services and how they touch peoples lives every day.<br />
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Their story revolves around how a local business was able to achieve greatness and successfully render its services with a little bit of support from the right kind of partner. Their story is compelling and emotionally moving because of how it is told at a human level.<br />
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<b>4. Move it, Shake it (Animate yourself ) </b>There is no doubt that colourful and vibrant animation is a perfect tool used by businesses to tell compelling stories. Although It is resource-intensive to conceptualize and to create video content, the impact is far more significant and lasting.<br />
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A new campaign from WeWork is a novel example of how great storytelling can be achieved using a series of short 30 second clips, that shows how small businesses can utilize their office spaces.<br />
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The videos are designed to be used as pre-roll ads on YouTube. WeWork also recycled the artwork to create fun little gif clips which they then used on Search and Social Media. The results were stunning.<br />
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<b>5. Add a Bit of Humour" </b>Businesses are continually in search of new and engaging ways to interact with their audience. However, nothing works well better than good old humour. Many brands have effectively taken advantage of this by creating positive and appealing messages that are both fun and attention-grabbing.<br />
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One such example is the freelance portal Upwork and their ‘Hey World’ campaign. With bold and funky colours and quirky content, they call out to ‘The Rock’ Dwayne Johnson, the President of the United States and even NASA, asking if they needed freelancers to get their work done.<br />
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Upwork then used this to create an impressive integrated campaign comprising of billboards, ads on public transport and even 15-second commercials that increased their visibility. The impact was far more significant.<br />
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So there you go, five essential tips to communicate your brand effectively. However, most of the time, it’s not easy to come up with creative ideas and content that uniquely aligns with your overall business objectives. That is you need to work with a creative agency like <b>Oudney's Studios</b>.<br />
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At <b>Oudney's Studios</b>, we have helped transform hundreds of business, mostly startups and small businesses who need to create a big first impression. We help build effective brand strategies that are aligned with your business objective that drive results. Talk to us today!</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-31210335851304932692019-11-27T08:29:00.002-08:002019-11-28T22:31:48.203-08:00Top 5 Reasons Why Brands FailCustomer engagement is critical, particularly since the internet rules the manner in which we work together.<br />
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A few organizations have positively no issue with customer engagement. Their base is faithful and eager to get covered. On the off chance that this isn’t the situation with your business, you are presumably adopting the wrong strategy. It might be a great opportunity to venture back and consider a portion of the things you might foul-up.<br />
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The sooner you fix them, the happier you will be.</div>
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<b>1. The Efforts Are Too Generic: </b>Each message you send to your clients’ needs a clear purpose. Bombastic statements are sometimes required; however, they won’t require or inspire a response. If you always play things safe and adhere to the books, your engagement will endure, therefore. Be interesting. Be thought-provoking. Be somewhat edgy if it’s appropriate to your image. As long as you aren’t conveying any mysterious messages, you’re probably going to see the king of engagement you need. It is known as the best brand advertising.</div>
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<tr><td class="tr-caption" style="text-align: center;">Top 5 Reasons Why Brands Fail</td></tr>
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<b>2. Nobody is in Charge: </b>Most organizations delegate the job of estimating client engagement to somebody who as of now has an alternate position. This activity ends up falling under the control of a social media manager or a client service professional who may not comprehend what they’re doing. This is definitely why it’s so essential to have a more elevated amount worker who is prepared in client commitment. Regardless of what else they’re doing, they’ll see how they ought to focus on their endeavours and surveying their outcomes.</div>
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<b>3. Pay Less Attention to Your Target Audience: </b>Your clients may attempt to begin a conversation, however, you’re excessively busy endeavouring to begin a different conversation that they would prefer really not to have. Tune in to what your clients are discussing and utilize that as your core interest. When they’re already eager to be locked in, connect with them in the manner in which that they see fit. It’s a lot simpler than endeavouring to motivate them to move toward the path you thought you needed them to. Your clients have officially chosen what they cherish about you, and one of the best ways to connect with them is to play to your strengths. </div>
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Hire a good branding agency in Zimbabwe and give your brand a boost it needs.</div>
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<b>4. Looking in the Wrong Places: </b>Where are your clients at? In case you’re in a real state, they most likely aren’t on Snapchat. Ensure you’re utilizing similar platforms your clients are utilizing. In case you’re perusing out to them on their most loved social media platforms and urging them to react in a similar way that they’d react to their companions, getting included will just feel characteristic. Meet them where they are, and convey the substance that is explicit to that stage. Visuals go incredibly on Instagram, and content does best on Facebook. Snapchat is extraordinary for temporary engagement, for example, day by day advertising content paving the way to an event.</div>
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<b>5. Your Brand Look is Not Appealing Enough: </b>Good brand identity for any business matters a lot. Always remember that is the face of your brand and having an incredible company logo is as important as your marketing strategy. Let’s say your brand is all about fun and happiness, however, your logo is relatively dull and unappealing. Most of the times we underestimate the real value of having a custom logo design.<br />
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If you’re struggling with your brand and unable to convert customers, maybe it is the right time to think about a rebranding. Revising your identity, creating a clear communication strategy and engaging with your target audience will work wonders for your business. However you need the right partner to work with you, to make this happen.<br />
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<i>Oudney's Studios is one of the top branding agencies in Zimbabwe, contact us for a FREE consultation on how we can turn around your brand for you.</i></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-10071209343428377552019-11-27T07:18:00.002-08:002019-11-27T08:23:30.347-08:00Top Five Rebrands of 2019<h2>
The business world seems to have suddenly realized that Branding is an integral part of the Business Strategy. 2019 is fast becoming the year of the rebrand as major companies rediscover its importance.</h2>
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Brands live and die by their images. Experimentation and innovation help brands to remain dynamic and on Top-of-Mind with customers. But any decision to rebrand is fraught with risks as well. For every rip-roaring success, such as Burberry or Old Spice, there’s a catastrophe such as GAP.<br />
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Get it right and you could open up new markets and revitalise an ageing brand; get it wrong and you could be on a very rocky path indeed.<br />
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2019 has been a busy year for the rebrand with some of the corporate world’s biggest names getting in on the act.<b> Some have worked better than others, but here are five which Oudney's Studios think to seem to have got it to spot on:</b><br />
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<b>1. Discovery Channel: </b>Never before has the TV market been more competitive. With Netflix edging into its nature documentary territory, Discovery has been upping its game with fresh branding and new partnerships.<br />
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<span style="text-align: center;">Its logo has become much simpler. Gone is a photo-realistic planet Earth replaced with a smaller monochrome globe which fits neatly into the letter D. In its animated form, the globe spins within the D. They have also made the most of the open D design in all their other collateral to frame its stunning photography.</span><br />
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The rebrand supports a more ambitious strategy which includes talks with BBC for a partnership on nature documentaries. It is bold, minimalistic and projects an image of a confident brand with a global presence.<br />
<b><br />2. WNBA: </b>Established in 1996, the WNBA has already been highly successful with its previous logo designed by the Original Champions of Design. Their new one builds on it rather than embarking on a bold new direction. It is a simpler, free-flowing form.<br />
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The old one featured a box surrounding the silhouette of a female basketball player. This is gone and the figure has been redrawn giving it a simpler, almost balletic, appearance. The intention is to create something which looks smoother, more elegant and is in keeping with the league’s motto: ‘This is basketball on our terms’.<br />
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<b>3. Volkswagen: </b>The traditional Volkswagen logo has been with us for as long as anyone can remember, but the arrival of what the company calls a ‘new era’ has ushered in a flat, digital first alternative. The basic structure is the same, but a 3D logo, with a chrome effect, has been replaced with a stark 2D monochromatic version.<br />
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The new logo is part of a much wider rebirth of a company which has had a difficult few years after it was caught cheating emissions tests. Alongside a new logo and fresh look, therefore, comes the launch of a fully electric line of vehicles called the ID.3. This brand is all about a new start, placing the company at the forefront of a modern, cleaner automotive industry.<br />
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<b>4. Staples: </b>The secret of a great rebranding exercise is to refresh your image while retaining the best of what made the old one great. Few have managed this quite as well as Staples.<br />
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The old logo was familiar and much loved with its quirky wonky staple forming an L.<br />
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That has gone with a much cleaner font, against what could be a desk or a staple. It manages to become more professional while retaining the friendly and accessible nature of the original.<br />
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The rebrand is far-reaching across the company as it attempts to modernise itself into a retailer which helps people manage their work-life balance. It has adopted the hashtag #worklifesolutions and has launched a number of private-label brands including NXT Technologies, which produces wireless gadgets, and Tru Red which offers notebooks and pens.<br />
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<b>5. Mastercard: </b>Earlier this year Master Card moved into the league of Apple, Nike, Target, and others and showed the confidence to drop its name from the Logo. Now the logo just contains the red and yellow overlapping circles in selected contexts.<br />
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Brands that opt this visual route eludes the sense of confidence that they have made the mark in the minds of their consumers and don’t need the support of text to be recognized. Only icons can play in this space and it’s not something which a young brand should experiment.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3UqJm4LsA3gtTMkSJh0_qh_16lBn6VVPAKGKCUSpVuHTCrFHkaTRBdSCBhN1eCxsYrQGBxlNDzso1ptiuSSTcZ2rWp6sIm85GC6s6EMIRZcJjVFpQUskOjsxgUWVuEskDm1KjR2609dL2/s1600/mastercard.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img alt="Top Five Rebrands of 2019" border="0" data-original-height="463" data-original-width="1107" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3UqJm4LsA3gtTMkSJh0_qh_16lBn6VVPAKGKCUSpVuHTCrFHkaTRBdSCBhN1eCxsYrQGBxlNDzso1ptiuSSTcZ2rWp6sIm85GC6s6EMIRZcJjVFpQUskOjsxgUWVuEskDm1KjR2609dL2/s1600/mastercard.jpg" title="Top Five Rebrands of 2019" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Top Five Rebrands of 2019</td></tr>
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Even Mastercard is not planning to implement the change across all touchpoints. They will continue to use the word “MasterCard’ in emerging markets and in Corporate and B2B communications. However, this rebranding suggests that MasterCard is shifting its brand strategy to equip itself for the digital banking era.<br />
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What about your brand? Do you have a strong branding strategy? Does your brand reflect all your values and convey the right message to your target customers, building trust with them and inspiring their long-lasting loyalty?<br />
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<i>Oudney's Studios, is a leading branding and advertising agency in Zimbabwe with a team of in-house experts who know how to make brands impressive and help them stand the test of time. Feel free to request a quote or contact us via email or phone and we’ll be more than happy to help you tell your brand story.</i></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-72713529014273722242019-08-09T03:30:00.002-07:002019-08-09T03:30:34.089-07:00About Comic Pastor | Prosper Ngomashi<h2>
Prosper Ngomashi is a Zimbabwean comedian and MC who shot to fame after his comedy shot video titled Shamhu went viral in Zimbabwe on WhatsApp and Facebook in 2015. </h2>
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Prosper had been performing for years at various venues in Harare but was not mainstream. After the wild success of the Shamhu video, however, he became a household name in Zimbabwe. Ngomashi, who describes himself as The Comic Pastor is now part of <a href="https://pindula.co.zw/P.O._Box">P.O. Box</a> a comedy video film company that publishes its videos mainly on Facebook. </div>
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Ngomashi appears in P.O. Box videos along with <a href="https://pindula.co.zw/Sharon_Chideu_(Maggie)">Sharon Chideu (Maggie)</a> and <a href="https://pindula.co.zw/Samantha_Kureya_(Gonyeti)">Samantha Kureya (Gonyeti)</a>.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyUSK7u5e_4j1-ssWSpKkpMXBhWge2ylxfbAMfXZCJwJhm5XGmYrVf_1cHWuMGwmUdwZjKbHjK6ByXy_6qm2LYHyXz-aorIxfErERn8WKftLoHLNmr97i3U2G29A_YLJxkEkX3T4y7A1YG/s1600/Comic+Pastor+%25285%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyUSK7u5e_4j1-ssWSpKkpMXBhWge2ylxfbAMfXZCJwJhm5XGmYrVf_1cHWuMGwmUdwZjKbHjK6ByXy_6qm2LYHyXz-aorIxfErERn8WKftLoHLNmr97i3U2G29A_YLJxkEkX3T4y7A1YG/s1600/Comic+Pastor+%25285%2529.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">About Comic Pastor | Prosper Ngomashi</td></tr>
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<b>Background: </b>Ngomashi was born and raised in Epworth, Harare. He attended Epworth and Makomo primary schools before moving on to Epworth Secondary school for his O'Level level studies.<br />
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Ngomashi has said he started comedy early in primary school where he'd play the role of a news reader. <i>"It was during the time when Mike Tyson fought with Evander Holyfield and I did skit titled Akuruma nzeve ndewako."</i> he remembers.<br />
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Ngomashi then went on to do comedy in church, at events like their Easter and big Sunday conferences. "Those days I never knew anything about stand-up comedy I just knew one form of comedy which I called sermons," he said in an interview with Zimbojam.<br />
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Ngomashi is trained as a sales person.
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<b>Career: </b>Ngomashi's start in the profession was when he heard of and attended a workshop called Simuka Comedy. He then started performing at the monthly Simuka Comedy nights in Harare until he graduated to become a headline act. He has performed alongside well known local comedians like <a href="https://pindula.co.zw/index.php?title=Simba_the_Comic_King&action=edit&redlink=1">Simba the Comic King</a>, <a href="https://pindula.co.zw/Doc_Vikela">Doc Vikela</a>, <a href="https://pindula.co.zw/Carl_Joshua_Ncube">Carl Joshua Ncube</a> and <a href="https://pindula.co.zw/Clive_Chigubhu">Clive Chigubhu</a>.<br />
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Some of his early moderately popular short videos included Zvirikufaya paEpworth ndichigeza phone, a <a href="https://pindula.co.zw/Philip_Chiyangwa">Philip Chiyangwa</a> parody video, one on <a href="https://pindula.co.zw/index.php?title=Cecil_the_lion&action=edit&redlink=1">Cecil the lion</a> and others.</div>
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<b>P.o. Box: </b>In the second half of 2015, Ngomashi joined Facebook comedy show <a href="https://pindula.co.zw/P.O._Box">P.O. Box </a>after the main acts of the show, <a href="https://pindula.co.zw/Bhutisi">Bhutisi</a> and <a href="https://pindula.co.zw/index.php?title=Boss_Keda&action=edit&redlink=1">Boss Keda</a> left to form their own <a href="https://pindula.co.zw/P.o._Box_Reloaded">P.o. Box Reloaded</a> Facebook comedy show. </div>
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On the show, Ngomashi appears in videos alongside fellow comedians Maggie and <a href="https://pindula.co.zw/Gonyeti">Gonyeti</a>.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD88XfhcSzX6sSzaw_zquJK6ceoMPzkQk0xokrx4yYSVE0yHjhx2sPqMkhUx1ZulQ-YEVMC__HyWHVKLRu9K5_K2UXdGdx8VsPDr18169i19SI01chfaQlNKonTYUMprDh2Rw7GHvoLm9y/s1600/Comic+Pastor+%25284%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="About Comic Pastor | Prosper Ngomashi" border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD88XfhcSzX6sSzaw_zquJK6ceoMPzkQk0xokrx4yYSVE0yHjhx2sPqMkhUx1ZulQ-YEVMC__HyWHVKLRu9K5_K2UXdGdx8VsPDr18169i19SI01chfaQlNKonTYUMprDh2Rw7GHvoLm9y/s1600/Comic+Pastor+%25284%2529.jpg" title="About Comic Pastor | Prosper Ngomashi" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">About Comic Pastor | Prosper Ngomashi</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyUSK7u5e_4j1-ssWSpKkpMXBhWge2ylxfbAMfXZCJwJhm5XGmYrVf_1cHWuMGwmUdwZjKbHjK6ByXy_6qm2LYHyXz-aorIxfErERn8WKftLoHLNmr97i3U2G29A_YLJxkEkX3T4y7A1YG/s1600/Comic+Pastor+%25285%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyUSK7u5e_4j1-ssWSpKkpMXBhWge2ylxfbAMfXZCJwJhm5XGmYrVf_1cHWuMGwmUdwZjKbHjK6ByXy_6qm2LYHyXz-aorIxfErERn8WKftLoHLNmr97i3U2G29A_YLJxkEkX3T4y7A1YG/s1600/Comic+Pastor+%25285%2529.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">About Comic Pastor | Prosper Ngomashi</td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy-e5TOvAUYWW0pf79YQnE6ZFlvURmwSyEuWLy2S8ImndKe0Fm99-mwFhBmwyotSAhUOPcTjFMsqXTKQgATcADFU76nusLjZWzqhNzV6dsipaRGevJfJ1eAx0DvQHmkEySpgGXVkL92VHd/s1600/Comic+Pastor+%25286%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy-e5TOvAUYWW0pf79YQnE6ZFlvURmwSyEuWLy2S8ImndKe0Fm99-mwFhBmwyotSAhUOPcTjFMsqXTKQgATcADFU76nusLjZWzqhNzV6dsipaRGevJfJ1eAx0DvQHmkEySpgGXVkL92VHd/s1600/Comic+Pastor+%25286%2529.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">About Comic Pastor | Prosper Ngomashi</td></tr>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-52422722045816798492019-08-09T03:29:00.001-07:002019-08-09T03:29:13.242-07:00Breaking Down Online Evangelism with Oudney Patsika (Part 3)<h2>
We continue our overview of <a href="https://www.sdadata.org/digital-evangelism-blog">digital evangelism</a>. If you haven’t already, <a href="https://www.centerforonlineevangelism.org/breaking-down-online-evangelism-part-1/">read part one</a> about the keywords in online evangelism.</h2>
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Also, <a href="https://www.centerforonlineevangelism.org/breaking-down-online-evangelism-part-2/">read part two</a> where we cover the three main reasons why digital evangelism is very important.<br />
In part three, we review the role that each person and institution play in advancing the mission of online evangelism.</div>
<b>The Role of the Holy Spirit: </b>No doubt, digital evangelism (or <a href="http://www.digitaldisciples.info/2019/02/01/what-is-digital-discipleship-4/">digital discipleship</a>) calls for the development of many skills such as writing, editing, design, and creativity. Though certain aptitudes help tremendously with creating content for people online, one may master these skills yet lack power.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_ai3kpqS749MV1GdD5ibpC1dPkeq32vkI7mRJQSATDn5afwp4Qg3ocXuyjDp8BA5G39Gjrl0w5Ko8cUtORLNouaJr3xMTnxoE6JHruxPqbp3VK217fxRfKOcKSkeB9GxkAQBIUCqFWJ0/s1600/christin-hume-mfB1B1s4sMc-unsplash.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Breaking Down Online Evangelism with Oudney Patsika (Part 3)" border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_ai3kpqS749MV1GdD5ibpC1dPkeq32vkI7mRJQSATDn5afwp4Qg3ocXuyjDp8BA5G39Gjrl0w5Ko8cUtORLNouaJr3xMTnxoE6JHruxPqbp3VK217fxRfKOcKSkeB9GxkAQBIUCqFWJ0/s1600/christin-hume-mfB1B1s4sMc-unsplash.jpg" title="Breaking Down Online Evangelism with Oudney Patsika (Part 3)" /></a></div>
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We must never underestimate the need for the Holy Spirit.<br />
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Without the Holy Spirit, the biggest budget and most detailed strategy will not work in saving souls. A video may be perfectly edited and a blog post may be meticulously written, but without divine power, souls cannot be won.<br />
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Our skills, experience, or ads will not convert hearts.<br />
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But Jesus promised to give power to His workers when they are filled with the Holy Spirit (Acts 1:8).<br />
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Digital Missionaries must spend more time in prayer asking God for power to bring in a harvest. The Word of God must be constantly consumed. The content we create must flow from the Truth of His Word.<br />
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Allow the Holy Spirit to play His part.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_ai3kpqS749MV1GdD5ibpC1dPkeq32vkI7mRJQSATDn5afwp4Qg3ocXuyjDp8BA5G39Gjrl0w5Ko8cUtORLNouaJr3xMTnxoE6JHruxPqbp3VK217fxRfKOcKSkeB9GxkAQBIUCqFWJ0/s1600/christin-hume-mfB1B1s4sMc-unsplash.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="Breaking Down Online Evangelism with Oudney Patsika (Part 3)" border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_ai3kpqS749MV1GdD5ibpC1dPkeq32vkI7mRJQSATDn5afwp4Qg3ocXuyjDp8BA5G39Gjrl0w5Ko8cUtORLNouaJr3xMTnxoE6JHruxPqbp3VK217fxRfKOcKSkeB9GxkAQBIUCqFWJ0/s1600/christin-hume-mfB1B1s4sMc-unsplash.jpg" title="Breaking Down Online Evangelism with Oudney Patsika (Part 3)" /></a><br />
<b>The Role of Pastors and Church Leaders: </b>“If our ministers realized how soon the inhabitants of the world are to be arraigned before the judgment seat of God, to answer for the deeds done in the body, how earnestly they would work together with God to present the truth! ”– Letter 43, 1902.<br />
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Leaders must, with all diligence, encourage their members to take up their own portion of the Gospel work and do it with the power provided through the Holy Spirit.<br />
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If our leaders and pastors show an interest in the mission work being done online, their congregations will also follow suit.<br />
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Pastors, you could reach thousands more if you incorporated digital evangelism into your ministry.<br />
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Record your sermons and make them available online.<br />
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Encourage your department heads to create content that can be published on the web. Ensure that your communication department receives the budget to properly advertise the church’s services and events online.<br />
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Create online evangelism training opportunities for members. Make certain that your church has an effective online presence. Your church does not need to be active on all platforms. Choose one and effectively invest resources into that platform until the Spirit opens the way for you to expand your online reach.<br />
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By so doing, a church of 100 can grow to include thousands of online members who may not have access to a local Adventist church.<br />
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Use every opportunity to motivate your church members to use their devices for a greater purpose. If training is needed, there are workshops, webinars, and online resources available to churches and leaders.</div>
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<b>The Role of Educational Institutions: </b>“True education is missionary training. Every son and daughter of God is called to be a missionary; we are called to the service of God and our fellow men; and to fit us for this service should be the object of our education.</div>
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They may spend their lives within the circle of the home; they may engage in life’s common vocations, or go as teachers of the gospel to heathen lands; but all are alike called to be missionaries for God, ministers of mercy to the world.” – Ministry of Healing<br />
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The work of digital evangelism is specially crafted for today’s youth. Those who oversee their education can do a great deal to ensure that students are properly equipped to serve God online.<br />
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Remind students of the greater call on their lives to be missionaries in their career fields. Teach them to look beyond the temporal returns of a salary and promotion, toward a more glorious reward; the saving of souls. Instructors can wisely use their position to admonish students to be Godly influencers in their online circles.<br />
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Adventist schools have an opportunity like no other institution to help students untangle themselves from time-wasting habits and engage in intentional digital discipleship.</div>
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<b>The Role of Parents: </b>Parents are putting powerful tools in the hands of toddlers and children. Tablets and iPhones are fast becoming the gift of choice for teens. This generation does not know life without the internet, social media, iPads, and cellphones.<br />
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If youth are able to have their own device, they are also able to do online evangelism according to their ability. Parents and guardians can inspire their children to use their gadgets to positively influence their friends.<br />
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Instead of discouraging the use of social media, show your young ones how a noble use of their online powers can bring joy to their heavenly Father.<br />
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In an age of cyberbullying and suicide among teens, Adventist youth trained in online evangelism can help bring hope to other young people online.<br />
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<b>The Responsibility of Every Disciple: </b>“The disciples were to teach what Christ had taught. That which He had spoken, not only in person, but through all the prophets and teachers of the Old Testament, is here included.” The Desire of Ages, p. 826.<br />
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Church members are disciples of Jesus. Disciples are continuously on the move, following Christ and calling other people to live as He did. They are actively engaged in or supporting mission work.<br />
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The online world is languishing because we are not doing enough individually as members and collectively as a church. You and I will be held responsible for not using every means necessary to share the Gospel with our relatives, neighbors, and friends.<br />
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Members must move on from the erroneous belief that evangelism is an event that is organized by specific individuals in the church. Evangelism is like a living portrait; every member of the local church must intentionally work in his colors so that each church can show a beautiful depiction of the Gospel.<br />
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As a member of the body of Christ, the Lord blessed you with an exceptionally precious truth for this time. With a sense of urgency, make decided steps today to be more diligent in online work.</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-62452397762136385682019-04-28T00:04:00.002-07:002019-04-28T00:06:22.470-07:00Great Pictures As Tania Tatenda Aaron - Strike A Pose with Blaq Studios<b>Free Model Photography Tip: In the beginning, the only photos you need to present to modeling agents and scouts are some basic snapshots. </b><br />
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They are looking for a nice face shot (smiling and not smiling), left and right profiles of your face and body, a full length shot and a back shot. <br />
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Wear form-fitting clothing like skinny jeans or leggings and a simple tank top or t-shirt. If you are comfortable wearing a swimsuit, then include a few swimsuit shots as well, either a one-piece or two-piece swimsuit is fine. <br />
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Male models need to show the agents their fitness level, so it is recommended that male models wear swim trunks or boxer shorts, or wear jeans without a shirt in at least one of their photos. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_x1snh4rqn1NdPOXGLuQGLvf1orTQt8wYaEfRhnSfDjW-2Q7NcKBhc8SFpi42hUh6Rql9IUOKPFIwfloWOt7rr7NgvTk2W8swFq6eCW394l4dvTNP-rxSikxEvzFaLBj7HvMu-MFjEcLG/s1600/IMG_1584.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Great Pictures As Tania Tatenda Aaron - Strike A Pose with Blaq Studios" border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_x1snh4rqn1NdPOXGLuQGLvf1orTQt8wYaEfRhnSfDjW-2Q7NcKBhc8SFpi42hUh6Rql9IUOKPFIwfloWOt7rr7NgvTk2W8swFq6eCW394l4dvTNP-rxSikxEvzFaLBj7HvMu-MFjEcLG/s1600/IMG_1584.jpg" title="Great Pictures As Tania Tatenda Aaron - Strike A Pose with Blaq Studios" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF8CA7usFcYMdrwYsQpoVyASke7fa3kqy6_VFqZ0m4YXmcB4d2o-R4yIFaZ0ahAsjhyphenhyphenUfablyfPBJAnrkxGdsWMofrPjJENyVmq0rkwqcXUOpVYqEOpest7gEyEQLypMko6dz52lDIcrKf/s1600/IMG_1580.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Great Pictures As Tania Tatenda Aaron - Strike A Pose with Blaq Studios" border="0" data-original-height="1600" data-original-width="1067" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF8CA7usFcYMdrwYsQpoVyASke7fa3kqy6_VFqZ0m4YXmcB4d2o-R4yIFaZ0ahAsjhyphenhyphenUfablyfPBJAnrkxGdsWMofrPjJENyVmq0rkwqcXUOpVYqEOpest7gEyEQLypMko6dz52lDIcrKf/s1600/IMG_1580.jpg" title="Great Pictures As Tania Tatenda Aaron - Strike A Pose with Blaq Studios" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYObS5XuOY0yxDCID9Tvc8J-rM3ystakbvRL-Ng6_B6LtdxqPJj_mIKlHG5w63_CbDWmwaMzsiCUjuEmKpZO84y-vAgtrSfwqRX3wTv_QKXLoqJpK8nd1a0McbLUyWwDKhdESZNppe2zZV/s1600/IMG_1581.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Great Pictures As Tania Tatenda Aaron - Strike A Pose with Blaq Studios" border="0" data-original-height="1600" data-original-width="1067" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYObS5XuOY0yxDCID9Tvc8J-rM3ystakbvRL-Ng6_B6LtdxqPJj_mIKlHG5w63_CbDWmwaMzsiCUjuEmKpZO84y-vAgtrSfwqRX3wTv_QKXLoqJpK8nd1a0McbLUyWwDKhdESZNppe2zZV/s1600/IMG_1581.jpg" title="Great Pictures As Tania Tatenda Aaron - Strike A Pose with Blaq Studios" /></a></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-6367520133063113622019-04-28T00:03:00.002-07:002019-04-28T00:06:16.062-07:00Check The Seven Important Steps to Becoming a Successful Model<h2>
<b>1. KNOW YOUR MARKET: </b>One of the most important steps to becoming a model is knowing your market. What does this mean? </h2>
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Well, for starters, depending on the area you live in, certain trends and looks are more popular than others. For instance, runway modelling and fashion show modelling are not as widespread as commercial modelling for print occasions like magazines, newspapers and store sales papers. Also knowing your market will help you know what look the agencies around you are looking for.<br />
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Living in a suburban area, agencies aren’t looking for that sleek, ultra-sexy look with overstated hair or makeup like bigger cities are. In fact, the more natural look is actually preferred in suburban areas, while more trendy, sleek looks are wanted in the city. </div>
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If your look doesn’t fit your market, move to an area that does, or consider travelling back and forth to an area that does. Also know whether you’re auditioning for a market that advertises petite sizes, plus sizes, certain clothing trends, or for a targeted market like a natural living, city trends, cosmetic companies, etc. Research, research, research!</div>
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<b>2. FIND A GOOD AGENCY: </b>The best thing you can do for yourself is to find a good agency to<br />
work with. Agencies should not ask for money up front or be sketchy in terms of signing anyone possible, which could mean that they run off with the models' earnings later. Get online and search The Better Business Bureau’s website to find a modelling agency you can trust. </div>
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A good agency should understand your personal needs as a model, lift you up, and never take money from you. They should also never ask you to put yourself in a dangerous or compromising situation.</div>
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<b>3. BE AWARE: </b>One of my top tips for becoming a model is to be aware of what you’ll face. Know that girls can be cut-throat, the wrong agencies may ask you to sacrifice your morals, integrity or beliefs just to obtain certain photos, and know that it can be a very tiring job. Also, be aware that the idea of modelling is not to give you fame, but instead to create a certain wanted look by photographers and companies. You may be asked to cut or colour your hair, wear an outfit you don’t like, or spend endless hours travelling to the right photo shoot location just for one shot. You may also be on set for anywhere from 8-12 hours or even more. Know ahead of time that the point of using a model is to create the right photo. Many photographers, agencies and product campaigns put the photo goal ahead of the model’s needs.</div>
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<b>4. KEEP YOUR VALUES: </b>Many girls who don’t intend on compromising their values end up doing so if they don’t know ahead of time just what their values are. Don't ever sacrifice yourself to be a model. The modelling world can be laced with drugs, alcohol, sex-trades, rape, greed and more if you get in with the wrong crowd, which is easy to do when you're looking for a quick route to fame and fortune. Never do anything it takes to get to the top. You’ll regret it later. Outside of local modelling gigs, most outlets for modelling lead to sketchy, compromising situations. Know your values and stick to your guns! On the other hand, the right agencies will honour your values and can lead you to a great career.<br />
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<b>5. GET SOME PRACTICE: </b>Don’t expect to walk into a modelling agency, do a few twirls and expect them to sign you. Anywhere from 10-20 people a day walked through the doors unexpectedly asking to meet with the owners of the agency. Agencies are extremely busy and usually have girls fill out paperwork and submit photos for review. They almost never see girls by just walking in. Know this ahead of time and get some practice behind your belt. If you do get called in for a meet and greet, you need to keep your look casual, yet also have a confident walk and not look fake. Practice, practice, practice!</div>
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<b>6. GET A GOOD HEADSHOT: </b>When it comes to the modelling industry, you won’t get anywhere without a good headshot to get you started. Have someone you know or a photographer take a natural headshot of you. No photo-touching, hardly any makeup, and simple hair should be the top three key points of your photo. I’m serious, girls! Modelling agencies hate Photoshopped pictures, makeup, fancy hairstyles, or overdone looks. They want to see you in the raw to see if you could be transformed into a variety of looks. Remember, you're pretty just as you are, so let those agencies see you for you! Most importantly, no Glamour Shot photos!</div>
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<b>7. KNOW THE ODDS: </b>The modelling industry is one of the hardest careers to achieve and maintain. Most models who haven’t been modelling up to age 22 are almost guaranteed they won’t make it in the runway industry unless they seek out commercial modelling options, which I’m actually more fond of anyway. You don’t need to be a certain size to model, nor do you need to look a certain way. You just need to know what the odds are in the market you’re in. If you don’t look like a runway model, that’s fine! Know the odds of what you face in terms of the area you live, what your look has to offer, and how hard each specific outlet for modelling is, such as commercial or runway.<br />
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The most important thing you can do to become a model is to be yourself! Never change who you are on the inside or outside to make someone else happy. Modelling can be a great way to gain self-confidence and can help you make money on the side of a regular day job. </div>
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Never sacrifice yourself, your values or your self-esteem to do so! </div>
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These steps will lead you to be a successful and happy model. </div>
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Have you ever modelled or wanted to?</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-73526356136128697392019-04-13T23:38:00.002-07:002019-11-27T05:54:40.310-08:00Makeup Artist Photography with Blaq Studios<h2>
Professional Makeup Artist specializes in Bridal Makeup Artistry for Weddings, Elopements and Intimate ceremonies as well as Classic Eyelash Extensions.</h2>
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They focus on enhancing each of their clients’ natural features and provide professional, high-quality work that celebrates each individual client.<br />
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We had the privilege of capturing this makeup artist!<br />
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BlaQ Studios (Photography)<br />
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<b>Phone:</b> +263 77 325 0933<br />
<b>Email: </b>blaqstudios@gmail.com
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNuxOaxnwv3S7G8-EpfWV-WfFePR9xljpZINeKMur0h_UR4QXNBgx2Z2O_oMLBVql-lPYOjRpZBhkxee2TK0S_SpMhZ7RCSlc_Ze5xm1_3VcnDistljtnaOkepj_ocMPf5u96uXAA7Upg/s1600/makeup+artists+and+black+woman+%252811%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Makeup Artist Photography with Blaq Studios" border="0" data-original-height="1600" data-original-width="1067" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNuxOaxnwv3S7G8-EpfWV-WfFePR9xljpZINeKMur0h_UR4QXNBgx2Z2O_oMLBVql-lPYOjRpZBhkxee2TK0S_SpMhZ7RCSlc_Ze5xm1_3VcnDistljtnaOkepj_ocMPf5u96uXAA7Upg/s1600/makeup+artists+and+black+woman+%252811%2529.jpg" title="Makeup Artist Photography with Blaq Studios" /></a></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-15734230493900632452019-04-01T16:03:00.003-07:002019-04-02T13:05:06.200-07:00Breaking Down Online Evangelism with Oudney Patsika (Part 2)<b>Why is Online Evangelism Important? </b>In part 1 of the series, we covered the basics of online evangelism – what it is and some common key terms.<br />
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Now, we’re reviewing three main reasons why this branch of evangelism is critical, especially in the digital era.<br />
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<b>Reason 1: We Need to Change the Online Story: </b>You can probably think of someone who researches Pentecostals online, only to conclude that we are a “cult” and follow the teachings of a “false prophet” more than the teaching of the Bible.<br />
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Why do so many people believe this? Because of negative content widely available on the internet.<br />
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60% of visitors stop attending evangelistic series because they, or someone they know, came across websites or videos that painted pentecostalism in a different light.<br />
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Online evangelism helps ensure that when people search for us online, they find credible websites about our church, beliefs, educational institutions, hospitals, and ministries.</div>
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<tr><td class="tr-caption" style="text-align: center;">Breaking Down Online Evangelism with Oudney Patsika (Part 2)</td></tr>
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<b>Reason 2: We Need to Save More Souls: </b>So many people are living and dying without hope in Jesus.<br />
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Think of your relatives, friends, neighbours, co-workers, or classmates; have they all heard the Gospel? What about the people at your local grocery store or bank; are they saved? There are many of them who have yet to have their sins forgiven by Christ.<br />
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At the Second Coming, only those who have accepted Jesus as their Savior will be saved.<br />
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Homeowners are no longer opening their doors to canvassers as they used to and handbill invitations to attend church seem to go unnoticed. However, a video on YouTube or a blog post might be the key to pointing a friend or relative to Jesus. Online evangelism increases the likelihood of them coming across an opportunity to have a personal relationship with Jesus, thereby more people can be saved.</div>
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<b>Reason 3: We Need to be Relevant: </b>While the Gospel message never changes, how we deliver that message will change.<br />
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Today, no one would advocate travelling on horseback from state to state to preach the Gospel. This method was most effective during an era where a messenger travelled as fast as the fastest horse. Today, cars, trains, and planes have provided more effective ways to travel.<br />
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If we wish to remain relevant and effective in carrying out the Great Commission, we must learn how to use the platforms that will get us in touch with the masses.<br />
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Today’s evangelistic efforts must be appropriate to the current time, period, and circumstances.</div>
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<b>Why are We So Far Behind? </b>Aesop’s fable about the tortoise and hare gives an idea of why we are lagging behind when it comes to using the most revolutionary methods to share the Gospel. It seems we, as a church, became very comfortable with the progress we were making and mistakenly assumed that we could slow down. But in resting, we became lukewarm, not only in our own spiritual growth but in our efforts to win souls.<br />
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Also, we hesitated to accept emerging technology and failed to see how these new digital means of communication could be used for a higher, nobler purpose.<br />
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We are far behind in online evangelism because we are constantly shifting the mission responsibility to someone else instead of recognizing our own personal role to help finish the work. We’re playing Holy Volleyball; instead of dropping the ball, we’re getting worked up tossing it on the other side. Members toss the ball to leaders, leaders toss it to workers, workers toss it back to members, and so it continues.<br />
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But all hope is not lost.</div>
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<b>The Clarion Call: </b>Now, there is a clarion call to every member, worker, and leader to either be directly involved in online evangelism or to support digital missionaries. We must stay up to date with the times so that we can utilize all avenues possible to preach the Gospel and Three Angels Message to the ends of the world. We can no longer afford to remain on the sidelines of evangelism.<br />
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<b>Source - </b>www.centerforonlineevangelism.org</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-6221018354731142902019-04-01T15:55:00.000-07:002019-04-01T16:08:24.040-07:00Breaking Down Online Evangelism with Oudney Patsika (Part 1)<h2>
We are one day closer to the return of Jesus Christ! Now as awe-inspiring as that is, it also evokes a lot of thought about how many people have yet to know Him personally.</h2>
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Online evangelism is one method that is proving to be very effective in pointing more people to the Savior. This series of articles will explore what online evangelism is, why it’s important and how you can get involved.<br />
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<b>What is Online Evangelism? </b>Online evangelism is the systematic and intentional use of internet platforms to spread the Gospel to the online population. The goal is to introduce people to Christ and then connect them to a church family.<br />
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You may see the terms digital evangelism and online evangelism being used interchangeably. Both cover various evangelism strategies that require the use of the internet, cell phones, laptops, video cameras, and other modern technologies.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4N6pmue0JD77H60vRhREQVPsHzBSQK4_bUu1gAPaOyroTIQvPzUcfiVi287FnPL9HPy5te8gFgUsTJA_ds18ZqgnIMJ5P1C8tUvu50iIpeaucP-bf4q4Orb0aVGZuPttzV8qlcA3-zsY/s1600/beverage-3989115.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4N6pmue0JD77H60vRhREQVPsHzBSQK4_bUu1gAPaOyroTIQvPzUcfiVi287FnPL9HPy5te8gFgUsTJA_ds18ZqgnIMJ5P1C8tUvu50iIpeaucP-bf4q4Orb0aVGZuPttzV8qlcA3-zsY/s1600/beverage-3989115.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Breaking Down Online Evangelism with Oudney Patsika (Part 1)</td></tr>
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<b>Traditional Methods Not to be Replaced: </b>It is important to note, digital evangelism should be incorporated with traditional forms of evangelism – it does not replace traditional methods such as canvassing, tent meetings, or distribution of tracts. Gospel workers should survey their field and use the methods that would be most effective. </div>
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<b>Is Digital Discipleship Different?: </b>Another term you may come across is digital discipleship. It is “a movement to make disciples and inspire people to grow in discipleship.” Rachel Lemons-Aitkens explains three categories of digital disciples; </div>
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1. Content creators, </div>
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2. Content distributors, and </div>
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3. Content engagers.<br />
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So whether you say online evangelism, digital evangelism, or digital discipleship, all of the terms involves working with people online (directly or indirectly) to propel them toward a strong relationship with Jesus Christ and bring them into a community of faith. </div>
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<b>Key Terms in Online Evangelism:</b></div>
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<b>Digital Marketing: </b>Digital Marketing incorporates strategies such as content marketing, search engine optimization (SEO), online ads, social media strategies, and other online methods to help churches and ministries rank higher in search results. That way, thousands more are blessed. <br />
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It is imperative to understand that online mission work must incorporate some form of digital marketing. For example, you may have an online Bible study group (your mission work) but you can get more people to join the study by running Facebook ads, creating social media graphics, or optimizing your website.</div>
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<b>Content Marketing: </b>Content marketing refers to the production and distribution of online material that elicits interest in church or ministry services, rather than direct publicizing and promotion. Materials can be blogs, videos, podcasts, or graphics.</div>
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<b>Search Engine Optimization: </b>Proper SEO goes a long way to ensure that websites showcasing our churches and other institutions are found by online seekers. </div>
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<b>Source - </b>www.centerforonlineevangelism.org</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-84552175094535766892019-03-23T11:35:00.000-07:002019-03-23T11:35:05.861-07:00It Is A Matter Of Attitude - Why Your Website Is An Asset For You and Online Followers!Your website is an asset.<br />
A personal and a business asset.<br />
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It is the single online property you can own and control. Your most potent piece of real estate when it comes to your online personal brand or business presence.</h2>
It is your home, base-camp, hub, anchor. It is where you can create the most direct online chain to supplying viewers or online followers with what they need. The one self-owned container you have got.<br />
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The only one that offers you the complete package; an indisputable golden opportunity to communicate and demonstrate your brand identity to yourself, your visitors, customers, potential employees, followers, prospects and leads. And to serve!<br />
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<b>Your website is an asset! Yes is it!</b><br />
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Considering this, it should be easy to see that your website is a business asset that deserves and requires the same import and respect than any other of your business assets demand. Much the same way you would care for a brick and mortar location you occupy for your business or other (fixed and current) tangible (hard) assets such as property or land that you own or certain financial assets, equipment, inventory etc.<br />
<b><br />See Your Website For What It Is - an asset!</b><br />
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The website development and design process is not one that will merely tie you to an abstracted online translation of who you are, encasing your name, services, mission and other content into a viewable, clickable static container. Or even merely a marketing tool, interactive or not.<br />
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For many individuals, businesses and organizations, it is an absence of Asset-Regard that imposes the risk of an unfortunate lack of direction and intent for customer use. Think about it. Having a laissez-faire attitude about your website, means you are not valuing it to the breadth and depth of its potential. And that means you are not only possibly selling yourself short but your online followers as well.<br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnUcQaxeP3urmgxpHdDs2uG_RlhpkaxW-1HirywBV7eZ_VuWvKIJjjljcE5u25hyphenhyphenV09yyVxaD73-kNJ4sAEkI-8WSDyZXnR9qtuPSKvPQ9N1Qx53aSLyJLOoUXuExFbxDFJKK8OpiNc38/s1600/alone-charts-data-1548996.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="912" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnUcQaxeP3urmgxpHdDs2uG_RlhpkaxW-1HirywBV7eZ_VuWvKIJjjljcE5u25hyphenhyphenV09yyVxaD73-kNJ4sAEkI-8WSDyZXnR9qtuPSKvPQ9N1Qx53aSLyJLOoUXuExFbxDFJKK8OpiNc38/s1600/alone-charts-data-1548996.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">It Is A Matter Of Attitude - Why Your Website Is An Asset For You and Online Followers!</td></tr>
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<b>What are you really giving them, then online?</b><br />
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If your site is an asset for your personal brand and business, then it is an asset for your followers as well.<br />
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<b>Listen, there is not much that’s more important than that!</b><br />
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In accounting terms, a small business website asset would be defined as an intangible asset (non-physical in the sense that it cannot be touched):<br />
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<i> “…an asset is an economic resource. Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. <br /><br />…Intangible assets are nonphysical resources and rights that have a value to the firm because they give the firm some kind of advantage in the market place.”</i><br />
<b><br />“Intangible assets are considered the goods of immaterial nature:</b><br />
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- The science of knowing what to do.<br />
- Our relations with our followers or clients.<br />
- Our operative processes.<br />
- The technology of information and databases.<br />
- Capacities, abilities and innovations of the employers.<br />
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<i>…The intangible assets are the most important sources of the organization that grant competitive advantages to other companies. The organization that has an excellent operative process, knows their segment in the market and possess the knowledge to develop a unique product, and has the ability </i>to motivate<i> their employees, will have a guaranteed success.”</i><br />
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<b>How Do We Miss The Mark?</b></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-52792538686650171922019-03-22T07:10:00.000-07:002019-03-22T07:10:03.511-07:00A Great Website and Social Media - Amazing Tools For A Church and An Organisation<h2>
While some in the Christian community have declared an all-out war on media tools, many Christian churches and organizations utilize many widely available tools to reach more people, ease planning & enhance communication, all for the Glory of God.</h2>
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If you are in any way involved in the ministry of the local church or a non-profit organization, you will realise that a great website and social media presence can serve as a great blessing.<br />
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Over the next couple of weeks, I will be writing a blog about each media tool separately; until then, here is a short version and explanation of a website and social media.<br />
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1. A Church Website: Whether you agree or not, the church website is today’s “Front Door” to your church. Most people will check your website out, before they come to your church, or support your organization. With that in mind, here are some suggestions:<br />
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a. If you are not ready to invest heavily into a church website, at least create a free “blog” through WordPress or Blogger, and upload basic UP-TO-DATE church information, like address, contact info, & church service times. Blogs are heavily valued by search engines, and will come up near the top, if your church name is searched. If you are willing to pay at least $30.00 (USD) a year, you can make your blog url to be personalized; for example – I blog using WordPress and blogger.com. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKUxuJN0zcu7_pAvkWpQD6VQ7ASp-8MmY1uyH7tUyQs7R0VkdMjH_Z0edNqt9GaSqksRBEu9iymdqmhGrkmyYiblgmyCKRhR4FcEm1zbCdEG3kVBGcmczaavhJbpssOmvX8rV-kiDcFcE/s1600/background-close-up-communication-955448.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1068" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKUxuJN0zcu7_pAvkWpQD6VQ7ASp-8MmY1uyH7tUyQs7R0VkdMjH_Z0edNqt9GaSqksRBEu9iymdqmhGrkmyYiblgmyCKRhR4FcEm1zbCdEG3kVBGcmczaavhJbpssOmvX8rV-kiDcFcE/s1600/background-close-up-communication-955448.jpg" /></a></div>
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If I would not be willing to pay, my blog web address would be <a href="http://pridesibiya.blogspot.com/">pridesibiya.blogspot.com</a> But, for the brand Apostle Pride Sibiya we were able to purchase a domain, and the blog address is simply <a href="http://www.pridesibiya.com/">www.pridesibiya.com</a>. Both of these domains will lead to the same location on the web.</div>
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<b>Also, Click and Check:</b></div>
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<b>1. Apostle Pride Sibiya </b>- <a href="http://www.pridesibiya.com/">www.pridesibiya.com</a></div>
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<b>2. Oudney Patsika - </b><a href="http://www.oudneypatsika.com/">www.oudneypatsika.com</a></div>
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<b>3. Prophet Brian Mundopa - </b> <a href="http://www.brianmundopa.com/">www.brianmundopa.com</a></div>
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<b>4. Tapiwa Zuze - </b><a href="http://www.tapiwazuze.com/">www.tapiwazuze.com</a></div>
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<b>5. Derick Matsengarwodzi - </b><a href="http://www.tinzwei.com/">www.tinzwei.com</a></div>
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<b>6. Glory Ministries - </b><a href="http://www.glorymin.net/">www.glorymin.net</a></div>
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A great website can be run on an annual budget of $300 (USD) and this includes the domain, basic maintenance etc.</div>
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b. Great websites can include such things as a calendar, the ability to live stream church services, an archive of videos of past sermons, news, pictures, an About section, and links to connect to church’s social media pages - Some of these extra services will require an extra budget.<br />
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c. Most churches don’t store the actual “videos” on their church websites. Typically, those videos are on a different website, and links are just placed on the website. The two big video locations are YouTube and Vimeo. We highly recommend using Vimeo for churches. Though YouTube videos can get more views, the ads played before a video starts are often inappropriate, and, when the YouTube video ends, YouTube displayes images of other videos that they suggest, and often, those images are also very inappropriate.</div>
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d. Mobile Apps are beginning to play a big role for online access. More and more users are going online using their phones. A church should consider creating a church app.<br />
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<b>2. Social Media Sites: </b>This includes Facebook, Twitter, Instagram, Google+, and for the Slavic churches, Vkontakte and Odnoklassniki.<br />
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If you utilize Social Media, it will be your biggest driver of traffic to your church website. Millions of people are on Social Media, daily. Your most faithful members will not visit your church website, unless they are reminded of new content through a social media post.<br />
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Though there are many social media sites, there are tools that can allow you to interconnect them. A post on Facebook can directly be reposted to Twitter. Social Media phone apps allow for fast and easy abilities to post from anywhere, anytime. Facebook groups can be a great communication tool between ministry leaders. Google Hangouts can be utilized for small groups or leadership meetings.<br />
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Churches can also utilize advertisements through social media.Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-35897686771925779362019-03-21T02:07:00.002-07:002019-03-21T02:07:33.216-07:0010 Essential Tips To Avoid Being Blocked By Facebook - A Must Read!<h2>
Today, using Facebook is the most practical and popular thing you can do to promote your business. </h2>
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At the same time, it’s increasingly necessary to know how the site’s rules and regulations work so that you don’t end up getting blocked and wasting a ton of time and effort. A minor “misuse” of the site, COULD in the worst case scenario, end with the closure of your account.<br />
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A really popular urban legend has been going around lately: Facebook Jail.<br />
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What is Facebook Jail? Facebook Jail is when Facebook punish an account (profile or business page) -it could be that it blocks some features or disable the full account- because it breaks Facebook laws (post inappropriate content, post too fast, give too many likes, etc.).<br />
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The penalties range from the impossibility of publishing for a few hours, 3 days, 6 days, a week until the removal of the profile or page.<br />
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The problem is that reading the terms and conditions either ends up confusing us or flat-out putting us to sleep. In this post, we bring you 10 essential tips to avoid being blocked by Facebook … and not fall asleep reading the fine print.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBloG1gtIxtJ-BxMyCMET9WGFUHqWRYOygcWny7BAeQLs6ftcyNKWSH0e7lDMyIqmGFoWI5vmQ-VRva7iaGHV9MZm0Wg4pzTKvWGwC6i5wBMWxytv7PMImKN46G2ndMiSLnhPxrN-4Dlg/s1600/09d649932051f0857c8afdfa5014daf0.jpg" style="font-size: 24px; margin-left: auto; margin-right: auto; text-align: center;"><img border="0" data-original-height="648" data-original-width="1200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBloG1gtIxtJ-BxMyCMET9WGFUHqWRYOygcWny7BAeQLs6ftcyNKWSH0e7lDMyIqmGFoWI5vmQ-VRva7iaGHV9MZm0Wg4pzTKvWGwC6i5wBMWxytv7PMImKN46G2ndMiSLnhPxrN-4Dlg/s1600/09d649932051f0857c8afdfa5014daf0.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">10 Essential Tips To Avoid Being Blocked By Facebook - A Must Read!</td></tr>
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<b>1. Get out of Facebook Jail:</b> Let some time pass between posts: Whether it’s because of enthusiasm, in a productivity rush or persistence, we often end up posting identical content in multiple groups or pages at the same exact time. This is the type of behaviour that gets us into trouble with the “Facebook Sheriff” as he’s on the hunt for SPAMMERS.<br />
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If they notice that you’re sharing the same information everywhere all at once, it’s very likely that you’ll get thrown into virtual FB jail (Facebook Jail).<br />
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To save you the ordeal, we’re going to let you in on a great tip, followed religiously by those working with Facebook professionally. To avoid penalties and infractions while trying to publish the same content on multiple pages, you’ve got to leave at least a few minutes in between each post. This strategy is an excellent method to avoid being seen as “suspicious” by the site.<br />
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If you don’t want to sit around and wait out those time intervals each time for every single group and page (Who does??), then, you should use <a href="https://postcron.com/">Postcron</a>. This app is for scheduling posts, and what’s awesome is that their posting menu offers the perfect solution for this situation. They actually give you the option to publish to multiple Facebook accounts and set up time intervals of five minutes (minimum) in between each post. This will help you avoid being blocked for excess posting. If you want to find out more about this feature, check out this <a href="https://postcron.com/en/blog/how-to-post-to-multiple-facebook-groups-at-once-automatically/">article</a> from our blog.<br />
<b><br />2. Avoid Facebook Jail: Create original content: </b>This wise advice comes from several Community Managers who constantly work with Facebook, and who have extensive experience in preventing getting blocked. One of the most important strategies in this regard is creating original content.<br />
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Experience shows that administrators are often blocked because they’ve used images from Google’s search results, which had already been marked as SPAM. Basically, if you use the pictures that Google suggests, you run the risk that they are actually photographs that have previously been reported on Facebook as spam. That means, when you go to share them, your post will also obtain all the complaints that photo might already have.<br />
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Along the same lines, it’s important to check that the photos you post to your site (if you don’t do it yourself) have a proper license so you can use them without having problems.<br />
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It’s not always easy to find legal and free images on the Internet, which is why we recommend that you check out safe places where you can get legit pics. On top of that, you can also create your own cards, photos, and postcards on sites like <a href="https://www.picmonkey.com/">PicMonkey.com</a>.<br />
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Keep in mind that the warning of originality isn’t limited to just photos. Any file that’s shared by many people at once, is likely to be marked as SPAM. This also applies to text and links that you share as well. For that reason, it’s always better to create your own content, as an essential part of strategies to avoid being blocked by Facebook and sent to Facebook Jail.<br />
<b><br />3. Stay out of Facebook Jail:</b> Make it personal (and be careful with tagging) Try to avoid as much anonymity between your “friends” as possible. Knowing who you add and making sure people know who you significantly reduce the risk of being considered as spam and improves your credibility and your image in the long term.<br />
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The above is the conceptual benefit of this tip. However, the concrete application is as follows: Keeping your Facebook conduct based on honesty and “real” links prevents Facebook from reading your activity as SPAM. It can hurt you if the site detects, for example, that many users don’t accept your friend or group requests. This type of behaviour often results in SPAM complaints by those affected, because they don’t know who you are or why you want to add them.<br />
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Other types of behaviour that you should avoid are: adding people to groups without their consent and posting on Facebook pages with non-personal profiles, such as garage sales or classifieds (which themselves are often filled with SPAM – and not being a physical person runs the risk of being reported and/or closed. Remember that Facebook’s policies state that only people can have profiles).<br />
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And last but not least, we recommend that you don’t tag people directly in images if they’re not actually in them (a situation frequently detected as SPAM by the site). If you want to mention someone, you can do so in the comments below.<br />
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All these rules are directly linked to common sense, basically, because nobody likes to be tagged in a photo that they have nothing to do with.<br />
<b><br />4. Avoid being blocked on Facebook: </b>Understand how Facebook works: Reading each item of the Help section of Facebook can put you to sleep immediately or just be plain confusing. So, that's why we're gonna show you the most important parts based on <a href="https://www.mybusinesspresence.com/how-to-avoid-facebook-jail-or-facebook-time-out-for-your-company/">research</a> by an expert in digital marketing, Karen Clark.<br />
<b><br />Specifically, there are three basic rules you should follow to make sure you’re using Facebook properly:</b><br />
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Don’t use the name of a business for a personal account. You can not create a “human” profile with a name like “Mary’s Bakery”, with the idea of posting and participating in groups on behalf of your business. Biographies are intended to be used by people with their real names. You can create your actual profile and from there, mention your business in your personal information, or create a page for your project directly.<br />
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Every human being on the planet can have ONLY ONE Facebook account. From your personal account, you can create multiple pages for businesses and enter multiple email addresses, that way that your customers can contact you easily.<br />
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If you want more information on this, please review the Facebook terms and policies for both <a href="https://www.facebook.com/policies/">personal biographies</a> and <a href="https://www.facebook.com/page_guidelines.php">business pages</a>.<br />
<b><br />5. Stop Facebook from blocking your account: </b>Don’t act like a spammer: There are a number of behaviours on Facebook that, besides being annoying to everyone, can threaten the very existence of your account. Here we review the online behaviours that act as non-stop tickets to Facebook Jail.<br />
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First of all, and as we mentioned above, Karen Clark says you shouldn’t send friend requests to people that you have no connection to. In other words, try to connect only with people who could actually recognize you. This is convenient because, after rejecting your friendship, Facebook asks users if they know you and if many of them say “no”, then you’ll be marked as SPAM.<br />
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She also recommends not promoting your business on the business pages of other users, not as a post, nor as a comment. Don’t even do it by “liking” their project.<br />
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These are unethical behaviours and the account managers of those accounts will NOT hesitate to mark you as spam. Along the same lines, don’t use private messages for promotional purposes, or else you will also be reported by the recipients of unwanted notifications.<br />
<b><br />6. Beware of saboteurs: </b>Unfortunately, there are always people who “play dirty”. Since it’s really easy to mark someone as SPAM on Facebook, there are quite a few users who do it to their commercial competitors just to harm them. Thus, any posts you make can be attacked by “trolls” on the Network.<br />
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If you ever detect such behaviour by one of your contacts, the first thing you should do is to block them from your page. If they can’t see your posts, they can’t attack them. You can also visit their personal profile and individually report them by clicking the button with the three little dots. Finally, you can contact Facebook to explain what happened, by using institutional links available at the bottom of the page.<br />
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<b>7. Don’t let Facebook confuse you with a SPAM-bot: </b>Business specialist Francesca Esposito-Rose in a recent <a href="https://www.thelikeffect.com/index.php/does-facebook-jail-exist-and-how-to-avoid-having-your-facebook-business-page-deleted/">article</a> explains which actions on Facebook could get you marked as a SPAM-bot, a term that refers to automated programs, created to mimic human behaviour on social networks.<br />
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When Facebook brands you as SPAM, Francesca indicates (who herself was a “victim” of the site’s policies), the first thing that happens is that they stop you from being able to comment on other pages. According to each case, they can also stop you from even LIKING anything on the social network, among other sanctions due to “excessive behaviour”.<br />
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To avoid getting a “Facebook Time Out” or sent to Facebook Jail, we basically have to control the speed at which we like and comment on things. This is not only to avoid being detected as SPAM but also to control traffic information on Facebook (which would collapse if all users do too many things in too short of time.)<br />
<b><br />8. Avoid being blocked by Facebook:</b> Don’t go crazy posting: This is a fundamental tip if you want to avoid being sent to Facebook Jail. Professional Community Managers recommend a maximum of 5-6 daily publications in the biography itself. Also, remember that it’s not necessary to tell customers EVERY nitty-gritty detail about your business. The idea is to provoke them to visit your website, where there they can learn more about your project if and when they want to.<br />
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On the other hand, Francesca Esposito-Rose suggests posting your own business page two to three times a week. She also notes that this varies from industry to industry and business to business. She also advises experimenting to find out the ideal frequency of responses according to each audience. It’s not the idea to saturate your followers’ timelines with incessant publications, which is a direct invitation to getting marked as SPAM.<br />
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<b>9. Provide accessible and permanent information about who you are: </b>This is a very cool tip, as it ensures a warm welcome to new followers who wish to join your ranks. It basically assures that users can find out who you are by just looking at the information section of your page or biography.<br />
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That way, people will have some information about you, which will make them feel comfortable interacting with you. A really good paragraph in the about section is usually enough of a kicker to get them to like your page.<br />
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Check out this <a href="https://www.moveoutoftheoffice.com/ways-to-avoid-facebook-jail/">study</a> by moveouttheoffice.com, specialists in digital marketing. It says we should remind people what we DO and what we are about, every few posts. This will help welcome new users and will finish convincing potential followers.<br />
<b><br />10. Use “shortened links” on your page biography when linking to your site: </b>While the technology to shorten links is more characteristic of Twitter (to save space and characters), the truth is that it’s an excellent strategy to stay out of Facebook Sheriff’s sight. Because as we know, posting the same link on multiple pages and posts, is a behaviour frequently detected as SPAM.<br />
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To avoid Facebook from marking your URL as SPAM (for whatever reason), one of the best things you can do is shorten your links. To do this you can use sites like <a href="https://es.wordpress.com/">wp.me</a>, <a href="https://bitly.com/">bit.ly</a> or <a href="http://goo.gl/">goo.gl</a>.<br />
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Following these 10 tips to avoid being blocked by Facebook and sent to Facebook Jail, that we brought you in this handy post, will save you from getting locked up in Facebook’s “prison cell”. which would be extremely detrimental to the prosperity of your business, especially if you consider the effort you put into your social media strategies.<br />
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Keep our advice in mind and exercise your freedom in the lands of Facebook!<br />
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Source - <a href="https://postcron.com/">Postcron</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-58394801163166712752019-03-21T01:46:00.002-07:002019-03-21T01:47:43.676-07:006 Social Media Tips for Your Church<h2>
Social media can be a great tool for your church if you use it well. The networks you choose to engage and participate on can help you build relationships with a broader audience of people. </h2>
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Social media can also help your church reach a new and different crowd than any other medium. How we utilize social media is important, though. Here are six tips to help you utilize your social media better.<br />
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<b>1. CREATE GOALS: </b>First, let’s differentiate between goals and strategy. They are not the same. Your social media strategy is the plan to achieve your goals. We start with goals before creating a strategy so we know where we’re headed and what direction we want to go.<br />
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Goals should be as specific as possible. Using numbers and dates help give your goal an objective.<br />
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For example, we might want our Facebook Page to have 150 likes by December 2018; we want 50% of our congregation to be a member of the church’s Facebook Group by February 2019; or we want to grow our engagement on Twitter by 30% in the next fiscal year.<br />
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The goals you create should align with your church’s overall vision. Social media should support the vision of the church and help to achieve those overarching goals and vision fulfilment. The goals of the church should inform and direct the goals of your social media ministry.<br />
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<tr><td class="tr-caption" style="font-size: 12.8px;">6 Social Media Tips for Your Church</td></tr>
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<b>2. BUILD A STRATEGY: </b>After creating goals, it’s time to develop a strategy for your social media. What is a social media strategy? Simply put, it’s a plan to help you achieve your goals. Your social media strategy should align well and support your overall communication plan (you do have a communication plan, right?), as well as the strategy for the church and its vision.<br />
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Your church’s social media strategy doesn’t need to be elaborate or over-the-top. It needs to be as long as you need it to be, but no longer. It should <a href="https://churchjuice.reframemedia.com/blog/content-marketing-basics-for-churches">identify each of your goals</a> and give actionable steps and deadlines to help achieve each goal. </div>
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<b>Things to include in your social media strategy are:</b></div>
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- Individual plans to meet each individual goal</div>
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- Schedules<br />
- Deadlines<br />
- Budget<br />
- Assigned tasks<br />
- Next steps<br />
- Team members<br />
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Part of your strategy should be to build/include a team that posts and engages on the “official” social media channels of the church.<br />
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<b>3. DEVELOP A SCHEDULE: </b>Your social media calendar—when, what, and where you’re posting—should align with the overall church calendar as well. By having a calendar, you can plan through what major events are happening in the church, and you can make sure you’re building awareness about those church events on the church’s social media channels.<br />
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Decide how often you should post on each of your church’s social media platforms. Decide what times on what days work best (PRO TIP: Don’t be afraid to try different days/times. Trial and error are a great way to find what works, especially in social media since it’s always changing). You can use services and software to help you automate your posts as well. Having a calendar and schedule helps ensure you are posting consistently.<br />
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<b>4. KNOW YOUR AUDIENCE: </b>Knowing your audience goes two ways. You need to know who makes up your congregation. (You’d be surprised how many churches don’t have any real data on who’s attending their church events.) This allows you to figure out what platforms to use to best reach your current audience. The second audience you need to think about is your target audience. Sometimes this will be the same crowd that is currently attending on Sundays. For other churches, though, this may mean a slightly different audience. If you’re trying to bring in more young families, but your church is a lot of middle-aged and near-or-at-retirement aged people, then you need to think through what your social media presence will look like.<br />
<b><br />5. KNOW YOUR PLATFORM: </b>Once you build your audience, you can decide what platforms are right for your church to use. Each social media channel reaches a slightly different audience, so depending on who you’re trying to reach, you may want to think about using different social media channels.<br />
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<b>Here are some of the major social channels:</b><br />
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<b>- Instagram: </b>This is a visual sharing app (image and video), and is most popular for people in their 20s or 30s.<br />
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<b>- Twitter: </b>Twitter is known for its limited space—280 characters—and is most popular among people with higher education and income. Twitter users are also slightly more likely to live in a city.<br />
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<b>- Facebook: </b>Facebook is the behemoth of social media networks. In North America, Facebook can be the best outlet to reach the older folks from your church, as well as young moms.<br />
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<b>- Snapchat:</b> Snapchat enables users to post a video or photo that will appear for a limited time before disappearing. This is an incredibly popular social media platform for teens. At Church Juice, <a href="https://www.sundaymag.tv/should-your-church-be-on-snapchat/">we do not endorse using Snap</a>.<br />
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<b>- YouTube: </b>YouTube is everywhere. YouTube is the second largest search engine on the Internet. If you’re posting any type of video, think about creating a channel.<br />
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<b>6. EVALUATE: </b>After you develop your plan, goals, and begin to engage with people online, take some time regularly to <a href="https://churchjuice.reframemedia.com/blog/measuring-return-on-objectives">evaluate your effectiveness</a>. Are the things you’re posting reaching the right people? Are you spending your advertising budget responsibly? Does each channel you utilize, and the things you publish, support the vision of the church?<br />
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Just because something works today, doesn’t mean it will work a year from now (or even a month from today). So make sure to set time to look at the statistics. </div>
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Don’t obsess over them, but be aware of what’s happening and make changes to better reach your goals and support the vision of your church.<br />
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<b>Source - churchjuice.reframemedia.com</b><br />
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<b>ABOUT THE AUTHOR:</b><br /></div>
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BRYAN HALEY: <i>Bryan joined the ReFrame Media team in 2017 with a passion to help churches reach people with the gospel using effective church communications. As producer for Church Juice, Bryan helps congregations energize their church communications by overseeing the Church Juice blog, publishing in-depth ebook resources, and developing training on topics like marketing, branding, social media, internal communications, and website development.<br /><br />Bryan brings years of communication and outreach experience gained both in full-time church ministry and the field of church website design. Bryan and his wife, Denae, enjoy Michigan summers, Detroit sports, and family time.</i></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-68166535306517224662019-03-21T01:05:00.000-07:002019-11-27T05:55:29.503-08:00Check These 10 Proven Social Media Tips for Churches<i>Let all bitterness, wrath, anger, clamor, and evil speaking be put away from you, with all malice. And be kind to one another, tenderhearted, forgiving one another, even as God in Christ forgave you. </i>(Ephesians 4:31-32)<br />
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In a space that often contains political rants, kitty videos, and endless distraction lies an opportunity for spiritual impact.</h2>
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In a spiritual community, it seems wise to learn to be who we are in all the places we live—whether online, at the workplace, or in our neighbourhood.<br />
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Imagine the tools of social media on your smartphone and computer actually helping foster fellowship and spiritual growth. The choice is ours to use this medium as a distraction or follow some social media tips and make it something more. But, how do we do this? I have come up with 10 social media tips to help you foster fellowship and spiritual growth using the tools of social media for your church. </div>
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Facebook, Instagram, Pinterest, Twitter and even apps like Snapchat can be positive. But, how will we make them positive and spiritually uplifting?</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4GIBhctTTrnAyVk8eKTYu-eST3ybAL_yWEBZpu1MAkKZ0tLrfRDJGMs4IKvopEgUxKHKc25m30Z7Nhf-bTc4Z3JHfWt08hNGYOAyUf15uKobV-1LTq4-uxmoSFdndvNGuYm60v-Hc6tQ/s1600/coffee-contact-email-4831.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4GIBhctTTrnAyVk8eKTYu-eST3ybAL_yWEBZpu1MAkKZ0tLrfRDJGMs4IKvopEgUxKHKc25m30Z7Nhf-bTc4Z3JHfWt08hNGYOAyUf15uKobV-1LTq4-uxmoSFdndvNGuYm60v-Hc6tQ/s1600/coffee-contact-email-4831.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Check These 10 Proven Social Media Tips for Churches</td></tr>
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<b>10 Proven Social Media Tips for Churches:</b></div>
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<b>1. Live online as a team, not a lone wolf. </b>The best part of social media’s influence is the social part. If you do this alone, you miss the point. Gather a group that is committed to using their online expression as a witness and activity for edification. If you can get your church small-group Bible study, Sunday school class or circle of friends to be together the results will be exponentially increased.<br />
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<b>2. Be accountable to a code of ethics. </b>When your team is in place, the best thing you can do is write down a code of ethics. For instance, posting a complaint about the service at a retail store may be appropriate. What attitude are you expressing, however? Are you sharing experience for empathy, or venting anger? Agreeing to how and what you post and being accountable is how successful “real-life” works.<br />
<b><br />3. Develop a routine for posting. </b>When you know your platform and your audience, you need to have a plan of action for posting and engaging your social media audience. Create a schedule or set some reminders to take a break and post something going on or thoughtful questions for your audience. A few minutes is all you need to keep your page fresh and keep them coming back for more.<br />
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<b>4. Celebrate what God is doing! </b>Now that you have tools in place and a social media strategy, what is the best content to post? If you saw a friend baptized at church, why not celebrate it online? If a sermon spoke to you, mention it. When a prayer is answered, share the results. Every victory shared is an act of worship and testimony wrapped into one.<br />
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<b>5. Pictures sometimes are better than words. </b>You don’t have to be preachy to share what God is doing. I know it is cliche, but sunrise and sunset photos we all can relate to. Sharing your sense of God’s presence in the real-life spaces you walkthrough might just be what a friend needs to hear—or see, in this case.<br />
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<b>6. Treat political controversies with respect. </b>Can we Christians share our viewpoints in a way that pleases others? Maybe not. However, being respectful means that we actually respect others enough to not be condescending, rude, or stubborn. Sharing your view is one thing. Inciting people with a sense of superiority is what drives people away. Be wary of how you share politics!<br />
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<b>6. Never assume that your audience knows you. </b>Don’t make the mistake of thinking that everyone who sees your posts has been to your church before or knows much about you. It’s best to avoid inside jokes, “Christian-ese” language, or another verbiage that outsiders would have trouble recognizing. Instead, as a practice, think of posting what you would if you didn’t have service, but still wanted to reach others with the message of the Gospel and show what a Christian church looks like.<br />
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<b>7. Pray with friends online. </b>The private message feature on Facebook, Twitter or other apps is a perfect venue to share and pray together. You can even do this as a group. As a group, you can share to specific people a request for prayer. Imagine if at a break at work you see a post that someone in your small group felt led by the Spirit and prayed for you.<br />
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<b>8. Invite people into your real-world life. </b>When is the last time you invited a friend who is a non-church goer to a church event or to your house for a visit? That next men’s church BBQ, the Christmas program, the kids VBS and other events at your church are often designed for the entire community. Don’t be shy!<br />
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<b>9. Encouragement is the most powerful weapon you have! </b>The last social media tip here to say is that if you wonder what the goal of an online presence is you should think of the word “encouragement.” It means to give courage. When you post something that lifts people, you are partnering with God’s in loving people. The more we speak of promise, the more hope we offer others.<br />
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<b>10. Do you have any other tips to fostering fellowship and spiritual growth online? </b></div>
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Source - <a href="https://www.sharefaith.com/blog/?s=social+media&submit=Search">Sharefaith Magazine</a><br />
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<b>ABOUT THE AUTHOR: </b><b><a href="https://www.sharefaith.com/blog/author/rich-kirkpatrick/">Rich Kirkpatrick</a> - </b><i>Rich is a writer, blogger, speaker, musician, father and husband to his best friend. You can check out his latest book, The Six Hats of the Worship Leader, on his website, RKblog.com</i></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-30359978542817904742019-03-21T00:53:00.000-07:002019-03-21T00:53:35.875-07:00Check These Six (6) Characteristics of a Successful Brand Ambassador <h2>
Think about the last time a word-of-mouth referral program influenced one of your purchasing decisions.</h2>
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Maybe a friend shared their love of a subscription service like StitchFix, a co-worker sent you a referral code for free Uber credits, or a neighbour recommended their favourite contractor. Or maybe it was as simple as a friendly suggestion on where to go to dinner. <b>Regardless, you probably acted on the referral, in part, because it came from someone you trusted.</b><br />
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Now, think about the last time you received a referral and ignored it. What led you to discredit the recommendation? A lack of trust in the person delivering it? The way in which the referral was issued? Generally, when referrals look and feel like generic spam, we tend to tune them out — and rightfully so. In those circumstances, the “referral” feels more like an interruptive ad than an authentic recommendation.<br />
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With that in mind, marketers must ask themselves an important question: Which type of referrals are your brand ambassadors driving for your business?<br />
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If it’s the latter, it’s unlikely your referral marketing program (or any <a href="https://www.getambassador.com/">referral software</a> you use to support it) will move the needle. This is why it’s so critical for you to vet and qualify ambassadors — the supporters you’re entrusting to generate referrals — before enlisting them to sing your praises.<br />
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<tr><td class="tr-caption" style="text-align: center;">Check These Six (6) Characteristics of a Successful Brand Ambassador </td></tr>
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There’s a science to choosing the right people to represent your brand and, if you manage it properly, you’ll reap the rewards for years to come. If you don’t, <a href="https://www.getambassador.com/blog/4-pitfalls-avoid-referral-marketing-strategy">it could come back to haunt you</a>.<br />
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<h2>
The Core Traits of a Brand Ambassador:</h2>
<b>So, what does a good brand ambassador look like? How should they act? What should they know? If you’re in the process of assembling an army of passionate brand advocates, here are six key characteristics you should be looking for:</b></div>
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<b>1. Knowledge of (and Appreciation for) Marketing: </b>This isn’t to say your ambassadors and advocates need a marketing degree, but they should have a basic understanding of marketing’s core principles. Specifically, the best ambassadors appreciate the importance of authenticity in modern marketing, and grasp the role that digital marketing and social media play in driving high-quality referrals.<br />
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<b>2. An Established Online Presence: </b>This ties back to the first characteristic, but it’s equally important. In order for word-of-mouth marketing to be successful, you need ambassadors to reach as many people as possible, across a variety of channels and platforms. Now, this doesn’t mean an ambassador must have 20,000 Twitter followers or thousands of email contacts to represent your brand. But they should have a well-established online presence and a highly-engaged network.<br />
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<b>3. A High Level of Professionalism: </b>While ambassadors won’t be employed by your company, these people will be representing your brand. They’ll be talking about your company, encouraging others to check out your products and services, and influencing how others perceive your business. If someone embarrassed themselves or your brand, you’d never hire them, right? The same standards should be applied to your brand ambassadors.</div>
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<b>4. Natural Leadership Skills: </b>Think about the people you look to for recommendations. Sure, they’re knowledgeable experts in a particular space, but you probably seek out their opinions because they also exude confidence and positivity — traits that draw you in and make you want to listen. These are the same types of people you want representing your brand in the marketplace.<br />
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<tr><td class="tr-caption" style="text-align: center;">Check These Six (6) Characteristics of a Successful Brand Ambassador </td></tr>
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<b>5. A Passion for Building and Growing Relationships: </b>Ambassadors are not salespeople heading out to make as many one-time sales as possible. They exist to foster strong, loyal relationships between your customers and your brand. Your ambassadors should not only be passionate about — and intimately familiar with — your products or services, they should also be skilled at making deep connections with others on your behalf.<br />
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<b>6. The Ability to Gather Feedback and Provide Innovative Insight: </b>No loyalty program is perfect. Neither is any particular product or service. Inevitably, brand ambassadors will gather feedback based on their experience with your product or services, as well as their conversations with your customers and competitors. This information can provide critical intelligence that helps you improve your referral marketing program (and, more broadly, your business).</div>
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<tr><td class="tr-caption" style="text-align: center;">Check These Six (6) Characteristics of a Successful Brand Ambassador </td></tr>
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<b>Do You Have the Right People and Processes in Place? </b>As with any marketing strategy, referral marketing requires the right mix of strategy, resources, technology, and people — the latter playing a particularly critical role in driving the whole operation forward. If you manage to find the right ambassadors with the right blend of skills, personality, and credibility, your referral marketing program will take off.<br />
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That isn’t to say that building a powerful army of passionate advocates is easy (it’s not). But with <a href="https://www.getambassador.com/blog/5-tips-running-successful-referral-program">the right referral marketing strategy and approach</a>, it is possible. Particularly if you focus on the six core characteristics I listed above, and pair it with a well-thought-out referral marketing strategy. </div>
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<tr><td class="tr-caption" style="text-align: center;">Check These Six (6) Characteristics of a Successful Brand Ambassador </td></tr>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-6245028682229431262019-03-20T10:07:00.000-07:002019-03-20T10:08:26.548-07:00The 9 Habits Of Highly Successful Content Creators<h2>
Peanut butter and jelly. Batman and Robin. Eggs and ham. You've probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there's one pair in particular that goes hand-in-hand: content and marketing.</h2>
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Ninety-one percent of business-to-business (B2B) professionals <a href="https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018_B2B_Research_FINAL.pdf">use content marketing</a> as part of their strategy. Still, that doesn't mean all the content they create is top-notch, compelling, or valuable content.<br />
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But what does it take to become a good content creator? How do I become one that <a href="https://blog.hubspot.com/blog/tabid/6307/bid/30733/11-Ways-to-Use-Content-to-Build-Online-Authority.aspx">peers in my industry would look to</a> for advice and opinions?<br />
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It all starts with what you do before you put your fingers to a keyboard.<br />
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<b><span style="font-size: large;">Content Creator:</span></b><br />
A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content he/she produces can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand's behalf.<br />
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Whether you work on a <a href="https://blog.hubspot.com/blog/tabid/6307/bid/34064/How-to-Cultivate-a-Content-Culture-at-Your-Company.aspx">content marketing team</a> at your company or you're <a href="https://blog.hubspot.com/marketing/why-you-should-write-your-own-content">riding solo</a>, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator.<br />
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Fair warning: Like all good things, it's not going to happen overnight. And it shouldn't, because you're trying to get good at it, not just simply do it. But the sooner you start working these five habits into your routine, the sooner you'll be well on your way to becoming a high-quality content creator.<br />
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<b>How to Become a Content Creator:</b><br />
1. Read news about your industry every day.<br />
2. Write on the regular.<br />
3. Study your industry's audience.<br />
4. Establish your own voice.<br />
5. Curate other people's content (when it makes sense to).<br />
6. Understand your KPIs. ( Key Performance Indicators)<br />
7. Network at every opportunity.<br />
8. Offer solutions, not just commentary.<br />
9. Question everything.<br />
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<tr><td class="tr-caption" style="text-align: center;">The 9 Habits Of Highly Successful Content Creators</td></tr>
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<b>1. Read news about your industry every day. </b>Creating great content that really resonates with your target audience requires you to know what's going on in your industry. And the best content creators scour -- not just read, but scour -- the internet for industry news and trends. This sets them up nicely to understand the context behind what's happened historically in their industry and how that shapes their target audience's mindset in the present.<br />
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Get in the habit of reading by putting everything you read in one place. You can set up an RSS feed with an app like <a href="http://cloud.feedly.com/#welcome">Feedly</a> for blogs you know that contain relevant industry news. Also, ask a few colleagues what they're reading these days and follow suit. Discover where your buyer persona spends time online and snag those blogs, too. Ahead of the game and have a few favorites already? Add 'em to the list.</div>
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<b>2. Write on the regular. </b>If you don't use it, you lose it. Successful content creators understand the importance of constantly flexing their writing muscles. Doing so helps them work through ideas that might be jumbled in their head and identify nuggets that could turn into fully realized ideas later. Successful content creators may not always be inspired to write, but they know something inspiring can come from their writing.<br />
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Get in the habit of writing by doing it daily or every other day. I'm not saying you need to write a polished, 1500-word essay on an industry-relevant topic daily. Rather, I'm talking about setting aside 10 or 15 minutes to jot down some thoughts and ideas. Figure out when your mind is the clearest -- for most people, that's after or during a cup of coffee -- and just free-form write. What did you read yesterday that stuck with you? What didn't you understand? Asking yourself those questions should start the flow.</div>
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<b>3. Study your industry's audience. </b>One of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience -- and the needs of that audience can sap your creativity.<br />
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But, at the end of the day, your audience pays your bills. And if you study your audience deeply enough, you'll find interests and creative opportunities you wouldn't have found without them.<br />
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The third quality of all successful content creators: They know their audience inside and out. Examine your own readers and viewers: What do they want that you're not yet giving them? What problems do they have that you can solve for them? <b>Here are some other characteristics of your audience you can identify for yourself or for your employer:</b><br />
Age<br />
Gender<br />
Location<br />
Family size<br />
Job title<br />
Salary</div>
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<b>4. Establish your own voice. </b>Quick reality check: You're not the only content creator in your industry. That means you're not the only one offering the advice, observations, and thought leadership your industry is asking for. There are lots of things you can do to stand out from the other content creators in your field: <a href="https://blog.hubspot.com/blog/tabid/6307/bid/32255/Why-Marketers-Should-Invest-in-Visual-Content-Creation.aspx">diversifying into a new content medium</a>, promoting your content on different channels, and naturally gaining experience and trust over time. </div>
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But even then, the content producers with whom you're competing for attention are doing the same thing.<br />
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<tr><td class="tr-caption" style="text-align: center;">The 9 Habits Of Highly Successful Content Creators</td></tr>
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What you can bring to your content, that nobody else can, is your own personal voice.<br />
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Readers click on your content for the information, but they come back for the personality. Writing about cybersecurity? Don't just offer fresh insight on today's malware; offer analogies and personal stories of data breaches that justify your insights and that only you can offer. The brand you write for might restrict you from opinionated or overly informal content, but that doesn't mean you can't indulge in the unique perspective that inspired you to join this business in the first place.<br />
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Learn how to blend your employer's content guidelines with your own creativity, and you'll become a much more valuable content creator in the long run.</div>
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<b>5. Curate other people's content (when it makes sense to). </b>There's no shortage of people <a href="http://www.forbes.com/sites/ciocentral/2012/06/04/4-reasons-why-content-curation-has-gone-mainstream/">curating content these days</a>. In fact, anyone on the internet can take someone else's content and retweet it, share it on Facebook, pin it -- the list goes on. But successful content creators know it's not enough to take relevant industry news and spit it back out to your fans and followers.<br />
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"You must also position yourself as an expert and genuinely interact with your communities," says <a href="http://searchenginewatch.com/article/2263598/Guy-Kawasaki-Talks-Content-Marketing-Social-Google?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29">Guy Kawasaki</a>, the New York Times best-selling author. Sharing content isn't enough. Engaging with the content you're sharing now makes it unique to you.<br />
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Get in the habit of curating content when you have something valuable to add. Now that you've started scouring the internet on a regular basis for industry news, you probably have a wider depth of knowledge than you think. So be confident, and give your readers additional, useful information or even a thought or opinion when sharing others' content. Your networks will appreciate it, and the author probably will too (or it could at least spark a debate -- bonus!).</div>
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<b>6. Understand your KPIs. </b>The internet is a big place (obviously). In fact, it's safe to say it's too big for your content to be discovered by your audience all by itself. In 2018, <a href="https://www.stateofinbound.com/?__hstc=20629287.77b6070237a7309d56c2ad5e72a3b0fe.1553100768913.1553100768913.1553100768913.1&__hssc=20629287.1.1553100768914&__hsfp=1652959163">61% of professionals</a> stated that generating traffic and leads was their top marketing challenge.<br />
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Just because you publish content online doesn't mean you'll get the traffic your insight deserves. To get your content discovered, you first need to focus in on a key performance indicator (KPI), and optimize your content for it. A KPI is a specific metric you've chosen to measure how well your content is doing against your expectations. Modern KPIs include:</div>
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Social media traffic, the number of visitors that come to your content from a social media post.<br />
Direct traffic, the number of visitors that come to your content by entering your website's URL directly into their browser's address bar.</div>
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Organic traffic, the number of visitors that come to your content from a search engine result link.<br />
Submissions, the number of people who visit your website and leave having submitted their contact information in exchange for a resource you offered them (a form of lead generation).<br />
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If you or your employer chooses to focus on organic traffic, for example, it's a good idea to study Google's search algorithm to find out how it ranks content. Then, optimize your content so that it performs well under the organic traffic KPI. The more knowledge you have of the KPIs available to content creators now, the more successful you'll be as a marketer.</div>
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<tr><td class="tr-caption" style="text-align: center;">The 9 Habits Of Highly Successful Content Creators</td></tr>
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<b>7. Network at every opportunity. </b>Successful content creators know their success is due not only to their passion but also to those who taught them, inspired them and pushed them to think in different ways.<br />
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This is one-way content creators grow into successful content creators. They've accepted the fact there's more to learn than what they already know, and they're open to new ways of thinking. Networking forces you to do just that. It's a time to listen to others' ideas and take them into consideration alongside your own.<br />
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Get in the habit of networking by seizing the countless opportunities you have to do it. They aren't called social networks for nothing! Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them.<br />
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Once you do that, you can ease into in-person networking. If you're not a natural extrovert, the thought of networking can make you cringe. Make it easy on yourself and start small with colleagues. You already have something in common, so striking up a conversation in the kitchen or at your desks shouldn't be too scary.</div>
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<b>8. Offer solutions, not just commentary. </b>When you're just getting started as a content creator, you might already have the knowledge your market is looking for. For successful content creators, however, expertise isn't everything.<br />
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Want your audience to remember your content? Don't just recite the things you know -- explain why they're important and what your audience can take away from it. The people consuming your content aren't interested in just hearing you talk. They come looking to satisfy specific needs. Whether those needs are to solve a problem to simply increase their confidence in your industry, it's your job to put your market observations into terms they can understand and find lessons in.</div>
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<b>9. Question everything. </b>Polished content creators are curious by nature. They've learned to be curious about the internal knowledge they already have and the external information that's being promoted out in the world. It's the insights that come from this inherent curiosity that makes great content.<br />
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"You need to be curious to identify problems worth solving," says <a href="http://www.google.com/think/articles/the-curious-case-of-creativity.html">Lorraine Twohill</a>, head of marketing at Google, "and then come up with new solutions." It's these proposed solutions to age-old problems that gets content creators on the radar.<br />
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Get in the habit of questioning the status quo by constantly playing devil's advocate. Taking the contrarian view of a piece of content can be difficult at first, but if you start to question why the author thinks this way and what happened in the industry that triggered this viewpoint, you'll begin to think more critically about the content you're consuming. And if you didn't know, critical thinkers make great content creators.<br />
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There's a lot of pressure on content creators -- and every inbound marketer, for that matter -- to churn out great content as part of their marketing strategy. Just know that being a successful content creator starts with the habits you form, as they'll set you up to produce some seriously valuable content for your target audience.</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-29475290286423793412019-03-20T09:47:00.002-07:002019-03-20T09:50:18.371-07:00Three Simple Ways To Maximize Facebook Page Engagement<h2>
Facebook is a fantastic tool for digital marketing but to get the best Facebook page engagement, you need to optimize key sections of your Facebook page. </h2>
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These sections are easy to overlook, and in fact, many companies do. As <a href="https://growdnd.com/blog/postid/56/the-biggest-mistakes-to-avoid-when-using-facebook-for-your-business">this article describes</a>, two of the biggest mistakes that businesses make with their Facebook page are not setting up their page correctly and failing to optimize their page.<br />
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However, by taking the following steps, you will stand out from competition, improve your organic reach, and increase the return on investment from any spending you do on Facebook ads. Ready to start?</div>
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<b>1. Choose an amazing cover photo: </b>Your cover photo is the first thing people see when they visit your page so this is the first—and most important—step to maximize Facebook page engagement. Choosing a cover photo for your Facebook page is about more than just finding something attractive. Your cover photo should be visually appealing, but it should also convey a message that reflects your brand. And should stir up some emotion from your page visitors. Here’s a cover photo that coffee giant Starbucks has featured. It reminds us of spring, which makes people happy, and it prominently features one of its products.</div>
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Let’s look step-by-step at how to make this process work for your business.</div>
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<b>What makes an attractive cover photo?</b><br />
Deciding what is visually appealing is a tall order since we all have different tastes. Spend some time thinking about who your target audience is and what matters to them. Review your buyer personas—characters who represent your target audience—and consider what they would find appealing.<br />
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As an example, if your company sells men’s dress socks, your buyer personas probably include a professional businessman aged 30–55 who wants to present a polished image at the office. That information gives some good hints about what you might want to use as a cover photo.<br />
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If you haven’t developed buyer personas yet, check out <a href="https://postcron.com/en/blog/buyer-persona-social-media-strategy/">our post on three things you need to know to successfully develop a buyer persona</a>.</div>
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<b>What job does the cover photo need to do?</b><br />
Next, think about what purpose you want the cover photo to serve. As we discussed in <a href="https://postcron.com/en/blog/facebook-cover/">this post on three ways to take advantage of your Facebook cover,</a> there are different ways to use the cover photo space.<br />
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Some companies use the cover photo as a “welcome mat” to say hello to page visitors or to make sure that visitors recognize their brand. There’s absolutely nothing wrong with that, but it’s not the only possible purpose. If you’re having a seasonal sale, the purpose of your cover photo might be to promote the sale, which would call for a different kind of photo. Once you clarify your purpose and who you want to reach, you can look for options that your visitors will find appealing.<br />
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Not sure how to update your cover photo? Here’s a short video that walks you through the steps.<br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH2g69ErNXuTGYlm6dQ_pslIgjVeyRC3HG27vZTCijRIDc3yptX0coDUF2C72Imizlx-3s973W2VIugSzLXXkJIPz9NfjooHP6ktNc4m86zigg9dMELKw3EjeZFbnJkCi1awYDOvp__qE/s1600/blur-cellphone-close-up-369376.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH2g69ErNXuTGYlm6dQ_pslIgjVeyRC3HG27vZTCijRIDc3yptX0coDUF2C72Imizlx-3s973W2VIugSzLXXkJIPz9NfjooHP6ktNc4m86zigg9dMELKw3EjeZFbnJkCi1awYDOvp__qE/s1600/blur-cellphone-close-up-369376.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">Three Simple Ways To Maximize Facebook Page Engagement</td></tr>
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<b>2. Tell a compelling story in the About section: </b>Once you have a cover photo that attracts someone’s attention, you need to keep their attention. The About section of your Facebook page is valuable real estate you can use to show your brand’s personality. And if someone is new to your brand, it is also one of the first things they will look at when they visit your page. That means you should do everything you can in this section to make the best first impression.<br />
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The most important thing is to make sure that the information you include is relevant and helpful. In the “business information” section, you can tell people what you most want them to know about who you are and what you do. You might already have this information in other marketing material but resist the urge to cut and paste information from an old report—take a minute to think about it.<br />
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If your company history is unique, then add it. If you have an inspiring mission statement, this is a great place to showcase it. Whatever you decide to include, ask yourself, “If this is the only chance I have to tell someone about my company, is this what I want to say?” If the answer isn’t a resounding “yes,” then modify the material until it is.<br />
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On our <a href="https://www.facebook.com/games/postcron/?fbs=-1">Postcron company Facebook page</a>, our About section starts by telling you the most important thing about what we do. People who visit this section will learn everything they need to know about how our tool works.<br />
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<b>Don’t forget the details</b></div>
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Be sure to include contact information like your address, phone number, and email address, and that all details are up-to-date. As well, you can (and should) use this space to link to your other social platforms. Just double check that all of your links work properly.</div>
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<b>3. Customize your sidebar tabs: </b>Facebook pages follow a uniform format, but one size does not always fit all! Facebook automatically populates your sidebar with standard tabs but you can customize it by adding ways for your followers to engage. To do this on your page, start by clicking the “Setting” button, and then click “Edit Page.” After you click on “Edit Page,” a new window will open showing a list of your current tabs. At the bottom, click on the option to “Add a Tab.”<br />
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Here, there are options to add sidebar tabs for live videos, reviews, or your online store.<br />
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The key objective is to add items that invite your followers to take an action—to engage. The easier it is for them to engage, the more often they’ll visit your page and the longer they’ll spend there.<br />
And always remember …<br />
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The number one thing you should always do to promote Facebook page engagement is to regularly share great content. </div>
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Need ideas for what to share? Check out our article on <a href="https://postcron.com/en/blog/facebook-post-ideas/">six Facebook post ideas to position your business</a>. <b>And of course, use Postcron to schedule your posts so that you don’t have to worry about it. Not quite sure which of your posts are doing well? </b></div>
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What methods have you used to optimize your Facebook page engagement? </div>
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Let us know in the comments below!</div>
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Source - <b>Postcron </b></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-39838531755134824392019-03-20T09:39:00.000-07:002019-03-20T09:50:23.830-07:00Six Easy Tips To Attract Facebook Likes Without Spending A Dollar<h2>
With all the latest updates on how Facebook is improving what people see in their news feed, it can be challenging for digital marketers to attract Facebook likes. </h2>
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You might wonder, is Facebook still worth the effort, especially if you don’t have a budget for Facebook ads? The short answer is absolutely.<br />
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You can still draw fans to your Facebook page to read and like your content. And with some extra effort, you can turn those likes into fans, and then turn those fans into customers. The advantage of attracting fans this way is that they’re more likely to fall into your target market, which means they’re also more likely to turn into customers. <b>Here’s how to start.</b></div>
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<b>1. Optimize your Facebook page: </b>The first step to attracting more Facebook likes is to optimize your Facebook page. That starts with making sure you have completed all the key sections, not just the basics. Make sure you have a high-quality cover photo and profile picture that relate to your brand image. Ideally, these should have a consistent look across all of your social platforms so that you’re easy to recognize online.<br />
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Next, be sure to add all of your company’s contact information, including your web address, as well as a street address if you have a physical location that customers can visit. Then, fill in the other sections as much as you can, including the “About” page and the “Services” page, to tell people who you are and what you offer. It’s also a good idea to <a href="https://www.facebook.com/notes/equine-calculator/how-to-claim-your-vanity-url-for-your-facebook-page/474147772600069/">create a custom URL for your Facebook page</a>. </div>
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Investing this effort upfront will make your page easier to find on the web, and it ensures that people get the information they want when people find you on Facebook.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim8CPIYfC140G_UGnXwNavez3nagZXb2xASV6xbaQy4DkJUNIYMZsBaMJaefjuNo_998s19V3JCutzS8Cfi6nkfQ8Oj-J5j8BFcxVETsD6A2M5zgdg606FVpdckheGTuZp5vbUACTG_dI/s1600/blur-businessman-cellphone-943628.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="922" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim8CPIYfC140G_UGnXwNavez3nagZXb2xASV6xbaQy4DkJUNIYMZsBaMJaefjuNo_998s19V3JCutzS8Cfi6nkfQ8Oj-J5j8BFcxVETsD6A2M5zgdg606FVpdckheGTuZp5vbUACTG_dI/s1600/blur-businessman-cellphone-943628.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Six Easy Tips To Attract Facebook Likes Without Spending A Dollar</td></tr>
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<b>2. Promote your page online: </b>Facebook is all about building community, so the best way to attract Facebook likes is to start is with your own community. But as Neil Patel points out, <a href="http://people%20can%E2%80%99t%20like%20your%20page%20if%20they%20don%E2%80%99t%20know%20you%20have%20one/">people can’t like your page if they don’t know you have one</a>.</div>
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The good news is that your online community is bigger than you think. Add a Facebook link to your company’s web page and to other social sites like LinkedIn. Don’t forget to include a Facebook link at the bottom of your e-newsletters and e-mails, and make sure it’s on your business cards. And be bold and ask your other social media followers to join you on Facebook—they just might not have thought about it. Don’t worry, it doesn’t have to feel sales-y. </div>
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Try an occasional tweet with a link to Facebook that says, “Follow us on Facebook too!”</div>
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<b>3. Share content your fans—and their friends—want to read: </b>We all know that high-quality content is critical. But it’s equally important to make sure that you share content that your audience wants to read, not just what you want them to read. How do you know what they want? It takes a bit of research, but it’s not too hard. The first place to look is your existing Facebook insights, which can show you which posts have performed the best. Take a cue from what works and start doing more of it.<br />
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You can also learn from others. Peek what your competitors are doing on their pages and see what posts are doing well, and consider how you can develop your own unique content around those themes.<br />
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When drafting your content, keep in mind that posts with images tend to perform better than text-only posts. Also, remember to post content regularly. Even if you go crazy one Sunday afternoon creating great material, don’t post it all at once! Develop a posting schedule and space them out. Don’t panic—posting regularly doesn’t mean you need to post every day. You decide what “regular” is—whether it’s daily, two or three times a week, weekly, or once a month. When your audience sees that you share new content at regular intervals, they’re more likely to visit your page regularly. And of course, <a href="https://help.postcron.com/basic-features/how-to-schedule-your-facebook-posts-using-postcron">you can use Postcron to easily schedule your Facebook posts.</a></div>
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<b>4. Have human conversations: </b>We also all know that social media is meant to be social, but this can also be easy to forget sometimes. You can put social into practice by proactively starting conversations on your Facebook page and participating in those discussions.<br />
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The easiest way to start a conversation is to post a question that asks your fans for their opinion on something. Are you designing a new product package? Post your top two choices and ask your followers which one they prefer. Even better, ask them what they like and don’t like about each one. Or invite fans to share stories or favourite moments related to your brand (and, of course, you should share your own first).<br />
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This does two things: It directly invites your fans to interact with you, and it brings a more human voice to your page—both things that generate better results.</div>
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<b>5. Invite people to like your page: </b>As your Facebook reach grows, people who don’t follow your page will still see—and hopefully, like—your posts because their friends have engaged with you first. Did you know you can invite people who like your posts to “like” your page? To do this, click on a post that people have engaged with. Then, click on the list of people who have reacted to that post. A new window will pop up with a list, along with a clickable button beside each person’s name that you can click to invite them to like your page.</div>
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<b>6. Try video: </b>Virtually all of the major social platforms are expanding the way they use video, and Facebook is no exception. And right now, the Facebook algorithm places a high value on video—especially live broadcasts. If you haven’t tried experimenting with video, now is a great time. How will this help attract likes? The research shows that engagement with video is high; as more people engage with your content, more people will see it.<br />
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You can try a Facebook Live video to introduce yourself or tell your company’s story or to host a Question/Answer session with an expert your audience would like to hear from. You could also use live video to launch a new product or service or to give your fans a behind-the-scenes look at how you work.<br />
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What tips have you used to attract more Facebook likes? Let us know in the comments below!</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-52031143922051653152019-03-09T23:19:00.000-08:002019-11-27T06:13:08.283-08:00 Three (3) Photographers Shoot The Same Model AND Compare Results (Another Take On This Popular Challenge) <h2>
3 Photographers Shoot The Same Model AND Compare Results (Another Take On This Popular Challenge) - The Introduction Episode.</h2>
In this challenge, 3 photographers shoot the same model! Each person picks their own location, and photograph the same model in the same outfit to showcase how different each of their styles are.<br />
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#JessicaKobeissi #PhotographyChallenge #OudneysStudios<br />
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Here is the introduction video of the upcoming full episode in which three photographers (Oudney, Brian, and Elton) were tasked with shooting the same model (Tarrie), a challenge popularized by photographer Jessica Kobeissi.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqVYIgM8gvMsGgE37J2OnZbcxwJ-5QqCLqFOA9Ii-EDzpRdZCFP1gh6jbwZ3xGqlF-i7i7Bcd3ettS2bOPDlR5r5UwpFtwXGjjUw6a_EQsyO2x454WbleXPCQqudg96OMJY7zm_iebRvI/s1600/IMG_8618.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt=" 3 Photographers Shoot The Same Model AND Compare Results (Another Take On This Popular Challenge) " border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqVYIgM8gvMsGgE37J2OnZbcxwJ-5QqCLqFOA9Ii-EDzpRdZCFP1gh6jbwZ3xGqlF-i7i7Bcd3ettS2bOPDlR5r5UwpFtwXGjjUw6a_EQsyO2x454WbleXPCQqudg96OMJY7zm_iebRvI/s1600/IMG_8618.jpg" title=" 3 Photographers Shoot The Same Model AND Compare Results (Another Take On This Popular Challenge) " /></a></div>
“We wanted to show you that it doesn’t matter what gear you have, where you are, or what you shoot,” Oudney Patsika writes. “It all comes down to your personal style.<br />
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“You can take a completely different photo to someone else even if you have the exact same model, same styling, and same location because it is up to you as a photographer to create something unique and different.”<br />
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All photographers used the Canon cameras but of a different model to capture the photographs<br />
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Each photographer was given 3 minutes to use their own style and vision to create a unique portrait even though they are photographing the same model, location, and same outfit.<br />
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<b>PHOTOGRAPHERS:</b><br />
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1. Oudney's Studios - (www.oudneysstudios.com and https://www.facebook.com/oudneysstudios)<br />
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2. BlaQ Studios - (www.blaqstudios.com and www.facebook.com/blaqstudios.com)<br />
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3. Greatman Productios<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUm0Vse8DgHPFUS0LtXPBOVWDPCm-eGCX7kmuBN0meTvfn_T6eyc3QUjFSUIKfdAi2E6-SxI_grPbhjaMpmFgUX2Haq3jQPV4DLXb52ac-qm4Lw4un_aT_S9BDQItuV1UAvXNHMBldTUk/s1600/IMG_0164.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt=" 3 Photographers Shoot The Same Model AND Compare Results (Another Take On This Popular Challenge) " border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUm0Vse8DgHPFUS0LtXPBOVWDPCm-eGCX7kmuBN0meTvfn_T6eyc3QUjFSUIKfdAi2E6-SxI_grPbhjaMpmFgUX2Haq3jQPV4DLXb52ac-qm4Lw4un_aT_S9BDQItuV1UAvXNHMBldTUk/s1600/IMG_0164.jpg" title=" 3 Photographers Shoot The Same Model AND Compare Results (Another Take On This Popular Challenge) " /></a></div>
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<b><br />REMEMBER TO CHECK US ON OUR SOCIAL MEDIA NETWORKS:</b><br />
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1. Visit Our Website: https://www.oudneysstudios.com<br />
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2. Like Us On Facebook: https://www.facebook.com/oudneysstudios<br />
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3. Follow Us On Twitter: https://twitter.com/oudneysstudios<br />
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For Suggestions, Contributions, Complaints and/or Copyright Issues Kindly Email Us At: oudneysstudios@gmail.com and oudneyafrica@gmail.com<br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-57233333575549832962019-03-06T11:06:00.001-08:002019-03-06T13:24:54.473-08:00Bishop Tudor Bismark Jabula NEW LIVE COVENANT CHURCH, Manifest Conference In EASTVIEW - November 2018<h2>
Bishop Tudor Bismark Jabula NEW LIVE COVENANT CHURCH, Manifest Conference In EASTVIEW - November 2018:</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFwP1wK1s78J50IMqisL7W4aQoYNKR3mSCkZtePQwrdh1L6_NCyY6ACHYMt55v8LYpazWSx_G0R5R0yeJwyzDoqPSlftbfo47Ki0-L8N6vlFo5AcGdpIN05jTaqHGG5m11K1V_S8FhkZg/s1600/Bishop+Tudor+Bismark+%25283+of+22%2529.jpg" imageanchor="1"><img alt="Bishop Tudor Bismark Jabula NEW LIVE COVENANT CHURCH, Manifest Conference In EASTVIEW - November 2018" border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFwP1wK1s78J50IMqisL7W4aQoYNKR3mSCkZtePQwrdh1L6_NCyY6ACHYMt55v8LYpazWSx_G0R5R0yeJwyzDoqPSlftbfo47Ki0-L8N6vlFo5AcGdpIN05jTaqHGG5m11K1V_S8FhkZg/s1600/Bishop+Tudor+Bismark+%25283+of+22%2529.jpg" title="Bishop Tudor Bismark Jabula NEW LIVE COVENANT CHURCH, Manifest Conference In EASTVIEW - November 2018" /></a></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-30058760117471745412019-03-06T10:47:00.000-08:002019-03-06T10:47:36.508-08:00Apostle Pride Sibiya OUTDOOR PHOTO-SHOOT With BlaQ Studios and Oudney's Studios<h2>
Apostle Pride Sibiya OUTDOOR PHOTO-SHOOT With BaQ Studios and Oudney's Studios:
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSL0OqcLslt1KmldNBwYVx-_RZ-EsyVZJ5gobGKP9AtoGg9pJx8VqiOj7o2HXt0HHwgwrd3XVo0CL5GP5pQk1zRZ_scoL19Zh3tzKtaUhqQQoNDQ53e0w0pBnJb1_cCiewTUnZ5Ieup5M/s1600/IMG_4411.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSL0OqcLslt1KmldNBwYVx-_RZ-EsyVZJ5gobGKP9AtoGg9pJx8VqiOj7o2HXt0HHwgwrd3XVo0CL5GP5pQk1zRZ_scoL19Zh3tzKtaUhqQQoNDQ53e0w0pBnJb1_cCiewTUnZ5Ieup5M/s1600/IMG_4411.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Apostle Pride Sibiya OUTDOOR PHOTO-SHOOT With BaQ Studios and Oudney's Studios</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr2fghKVTI_LMuiteTyOMcFWJ9ewnYKPSOlpeZHqN0iZOLlm1YHYyMm3Yv9XnnXzmLcir8VwSctwg6g-pr576unObssgowk9nu-Js4V4zLryT2bxgjzvmM_ayXoat9srPyqS25Qn3-eyY/s1600/IMG_4412.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr2fghKVTI_LMuiteTyOMcFWJ9ewnYKPSOlpeZHqN0iZOLlm1YHYyMm3Yv9XnnXzmLcir8VwSctwg6g-pr576unObssgowk9nu-Js4V4zLryT2bxgjzvmM_ayXoat9srPyqS25Qn3-eyY/s1600/IMG_4412.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Apostle Pride Sibiya OUTDOOR PHOTO-SHOOT With BaQ Studios and Oudney's Studios</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh9oZNiJSHUvXxkA6xgMdevd8l5UCaWA4TdVJpufPhkhnkVKmD5BgGz0dxzBYW9rIj44FMY7H4MXSKTeuLOdHeJnp27HqMV_nGUOpdV5HFJJ2ro8VDnMm76qBXQlSTGn3rutFskoQvwLo/s1600/IMG_4413.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh9oZNiJSHUvXxkA6xgMdevd8l5UCaWA4TdVJpufPhkhnkVKmD5BgGz0dxzBYW9rIj44FMY7H4MXSKTeuLOdHeJnp27HqMV_nGUOpdV5HFJJ2ro8VDnMm76qBXQlSTGn3rutFskoQvwLo/s1600/IMG_4413.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Apostle Pride Sibiya OUTDOOR PHOTO-SHOOT With BaQ Studios and Oudney's Studios</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4ps6V_oHlwRu-y3MytX4d0n2Gl3-Wii8aakxRUhLJFld2U_wbSiAmbziNKnGuzUpIVst-rrrPDZIMxK35lsIC80WdnOaczjhhZOudMW-O-k8chci5jLTpWkv6P8V7XAmhiIE9k1dhwb8/s1600/IMG_4414.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Apostle Pride Sibiya OUTDOOR PHOTO-SHOOT With BaQ Studios and Oudney's Studios" border="0" data-original-height="1067" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4ps6V_oHlwRu-y3MytX4d0n2Gl3-Wii8aakxRUhLJFld2U_wbSiAmbziNKnGuzUpIVst-rrrPDZIMxK35lsIC80WdnOaczjhhZOudMW-O-k8chci5jLTpWkv6P8V7XAmhiIE9k1dhwb8/s1600/IMG_4414.jpg" title="Apostle Pride Sibiya OUTDOOR PHOTO-SHOOT With BaQ Studios and Oudney's Studios" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Apostle Pride Sibiya OUTDOOR PHOTO-SHOOT With BaQ Studios and Oudney's Studios</td></tr>
</tbody></table>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-56394583930598090102019-02-20T23:09:00.001-08:002019-02-20T23:18:45.976-08:005 Proven Ways to Boost Your Brand's Online Presence<h2>
Gone are the days when a business could succeed on foot traffic alone. Now <a href="http://www.inc.com/peter-roesler/nielsen-study-shows-how-consumers-search-and-shop-online.html">63% of consumers</a> look up product information online before purchasing. If your company isn’t online, how will people know about your product or service?</h2>
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For small and medium-sized businesses (SMBs), having an online presence is essential. What a potential client finds (or doesn’t find) on your company online, will ultimately affect whether they decide to do business with you.<br />
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Here are a few ways to effectively grow your brand’s online presence.<br />
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<b>1. Establish Yourself as a Thought-Leader With Blogging: </b>Blogging is a great tool for SMBs to demonstrate expertise in their given field. Focus on establishing yourself as a thought-leader with relevant content people can’t find anywhere else, much like <a href="https://www.thesaleslion.com/meet-the-sales-lion/">The Sales Lion</a> did. By sharing your experiences and insight, you’re <a href="http://www.practicalecommerce.com/articles/2804-7-Ways-to-Build-a-Brand-Using-Blogs">connecting</a> with your target audience and building trust.<br />
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Remember, to create trust, <a href="http://www.forbes.com/sites/jaysondemers/2014/08/18/why-your-company-blog-shouldnt-be-about-your-company/#446a19226d9d">steer clear of blogging</a> about your company and products. The key is not to sell your business, but instead sell your knowledge. People don’t care about your products, but they do care about themselves.<br />
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And don’t be shy when it comes to <a href="http://www.forbes.com/sites/jaysondemers/2016/07/25/7-ways-to-boost-your-brands-reputation-for-free-online/#515d56233a90">guest posts</a>. Providing relevant content for publishers will help you gain additional exposure for your brand, too.<br />
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<tr><td class="tr-caption" style="font-size: 12.8px;">5 Proven Ways to Boost Your Brand's Online Presence</td></tr>
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<b>2. Boost Your Search Ranking With SEO: </b>The higher up you are on a search engine result page (SERP), the more eyes that will see your business.To <a href="http://www.experian.com/small-business/rand-fishkin.jsp">boost</a> your search ranking, be sure to:</div>
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a. <a href="http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht#sm.00001ovsaeaf4e7xych12hazghkvv">Conduct Keyword Research</a>. Determine which keywords will help your brand rank higher on SERPs. There are lots of <a href="http://blog.ezanga.com/blog/15-keyword-research-tools-to-save-time-with-media-buying">tools</a> that can help you find the best keywords for your site.</div>
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b. <a href="http://www.wordstream.com/link-building">Use Link Building</a>. Achieve a higher ranking in search engines by getting legitimate and authoritative sites to build backlinks to yours.</div>
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c. <a href="http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/#1d9a7fa27207">Integrate Social Media</a>. Share your blog articles on Twitter, Facebook, and LinkedIn. As people like and share your posts, you’ll increase brand awareness.</div>
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d. <a href="https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site">Optimize for Multiple Channels/Platforms</a>. Make sure you’re optimizing for mobile, tablet, and desktop users. And keep your keyword strategy consistent across social, email, and other forms of advertising.</div>
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e. <a href="https://blog.kissmetrics.com/seo-is-content-marketing/">Create Great Content</a>. Produce relevant content people <a href="http://blog.ezanga.com/blog/content-copy-what-are-they-and-why-should-i-care">have a need</a> for. Content should include keywords and links to help rank higher.</div>
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f. <a href="http://positionly.com/blog/content-marketing/key-performance-indicators">Analyze Your Performance</a>. Track analytics for views, user engagement, leads and conversions, and keyword rankings and positions. By paying attention to your analytics, you can see what is and isn’t working, and eliminate or fix problem areas.</div>
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<b><br /></b> <b>3. Have an Active Presence on Social Media: </b>Social media is a great tool for building your online presence. With just one tweet, you have the potential to reach millions of consumers.<br />
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One of the many benefits of social media is the ability to create a <a href="http://www.forbes.com/sites/steveolenski/2015/10/29/social-media-for-small-business-how-its-different-from-how-big-brands-do-it/#15d5500504cc">community</a> of followers who’ll vouch for your brand. Let’s say you’re a boutique. Ask your customers to post their #OOTD (outfit of the day) on Instagram and tag your boutique like Nicole J Boutique does.<br />
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Having your followers share photos and stories related to your brand, will show others how great your brand is, without you having to say anything. And should a customer have a question about a particular item, social is a great platform to communicate on, too.<br />
<b><br />4. Monitor (and Respond) to Others’ Feedback:</b>Customer reviews have the ability to both positively grow your brand’s online presence, and to negatively hinder it. What a customer says -- good or bad -- always has the potential to go viral.<br />
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Here, a customer shared her opinion about a cafe’s lack of electrical outlets. Clearly, she is peeved<br />
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Instead of responding to the customer’s concern in a professional manner, Dark Horse Espresso’s tweet was filled to the brim with sarcasm. Uh oh.<br />
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<a href="http://bigmouthmarketing.co/small-business-online-reputation-management/">88% of customers</a> read the reviews posted for a business in order to determine quality, and 72% are influenced enough by what they read to determine their actions. So, when responding to both positive and <a href="http://blog.ezanga.com/blog/how-to-look-beyond-the-negative-reviews">negative </a>comments, always remain professional.<br />
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When you interact with a customer, you want them to know you care about their opinions - both good and bad. While you might not be able to rectify the situation, at least you can show you’ve acknowledged their issue in a compassionate way.<br />
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It’s also best to respond to comments within a 24-hour window. Keep tabs on what’s being said about your company in real-time, by using <a href="https://www.entrepreneur.com/article/277908?utm_source=Social&utm_medium=Sharebar&utm_campaign=Sumome_share">tools</a> like Google Alerts and <a href="https://mention.com/en/">Mention</a>.</div>
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<b>5. Build Brand Awareness With Mobile Video: </b><a href="http://www.invodo.com/resources/statistics/%20target=">52%</a> of all mobile traffic is video. Using mobile videos to help <a href="http://blog.ezanga.com/blog/how-to-build-brand-awareness-with-mobile-video">boost your brand awareness</a> is a no brainer. Plus, video generates <a href="http://www.adeliestudios.com/top-16-video-marketing-statistics-2016/">1200%</a> more shares than text and images combined. Create a video that resonates with your audience, and you’ll compel them to share your video.<br />
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A couple of months ago <a href="http://tubularinsights.com/best-branded-instagram-videos-april-2016/">Burger King</a> shared an Instagram video asking their American Sign Language followers to create a sign for the Whopper. Individuals used #whoppersign to submit their suggestions via Twitter.<br />
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Here, Burger King tapped into two hot social sharing platforms, and got more than 26,000 views and almost 300 comments.<br />
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Take a cue from Burger King and consider incorporating mobile video to increase your brand recognition.<br />
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<b>Conclusion:</b> Your online presence influences potential customers, possible business partners, other bloggers, and future employees. By employing these tips (blogging, monitoring, interacting), you’ll be setting the foundation for healthy online growth.</div>
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<i><b>Jamie Chaffin </b>is a junior Media Communication student at Wilmington University. She is eZanga’s summer Content Marketing Intern. In her spare time, you can find her scrolling through Instagram and Twitter, transfixed in new movies (trying to pick the next Oscar winners), playing with her new puppy, reading a good book, or taking acting classes when she can.</i>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6955805464929672538.post-66039480072772528982019-02-20T22:42:00.001-08:002019-02-20T22:46:41.473-08:00Check These 5 Tips on Becoming a Social Media Influencer<h2>
Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. </h2>
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Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.<br />
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There’s something about influencers’ trustworthiness and genuine attitude that attracts customers. Without even knowing it, you’ve probably scrolled past paid advertisements by influencers (and maybe even liked a few, too).<br />
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Social media influencers are definitely changing the marketing game. But how exactly do you become a social media influencer? <b>Here are five tips.</b></div>
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<tr><td class="tr-caption" style="text-align: center;">Check These 5 Tips on Becoming a Social Media Influencer</td></tr>
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<b>1. Find Your Niche:</b> First things first, decide what you’re going to do. Base this off of your passions and what you enjoy doing, and become the go-to person in that industry.<br />
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More times than I’d like to admit, I’ve bought new makeup or clothing because I saw an influencer on social media promoting it. Maybe <a href="https://www.ezanga.com/blog/%E2%80%9Dhttps://www.youtube.com/watch?v=LdARdkNLATA%E2%80%9D">Desi Perkins</a> just loves MAC’s “Give Me Sun” bronzer, or <a href="https://www.ezanga.com/blog/%E2%80%9Dhttps://www.instagram.com/thehouseofsequins/%E2%80%9D">Sarah Lindner</a> absolutely adores her new sweater, which just so happens to come in three colors and is on sale! The influencers I follow tell their audience about new makeup products, recommend Caribbean resorts, and spill on all the amazing sales Nordstrom is having (get ready for the #nsale!).<br />
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It doesn’t have to be something common like makeup or fitness either. Perhaps you enjoy DIY projects or have a cute dog that travels everywhere with you. Whatever you decide to do, make sure you’re always providing value. That takes us to my next tip: Be unique.</div>
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<b>2. Be Unique: </b>Focus on a new way of doing things, or do something in a way that hasn’t been done before. There are so many upcoming influencers out there, that you don’t want to get lost in the mix. Find a way to make yourself stand out from the rest. To be successful in a world of influencers, you need to be different than your competition.<br />
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A great example is Accidental Icon, a unique influencer.<br />
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Accidental Icon is changing the game. She’s not your typical fashion and lifestyle influencer. She’s fashion forward, keeps it fun, and isn’t afraid to take risks and show off her lively personality. It’s obvious why she has almost half a million followers, her bright character just shines through each image she posts.</div>
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<b>3. Choose Your Platforms:</b> There are so many social media platforms out there, so take your pick. Decide who your target audience will be and choose channels that will reach your audience best.<br />
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Narrow in on two to four main platforms and use them simultaneously. Make sure the platforms you choose can be used together to achieve your goals. For example, makeup influencers often use YouTube along with Instagram. They might post a picture of a recent makeup look and then encourage their followers to head over to their YouTube channel to see how they created the look.<br />
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Many fashion bloggers use Instagram along with the <a href="https://www.ezanga.com/blog/%E2%80%9Dhttps://www.liketoknowit.com/%E2%80%9D">LiketoKnow.it</a> app. It’s common for fashion bloggers to host giveaways in which you need to follow them on the LtK.it app and follow them on Instagram and “like” their three most recent pictures. Notice the caption of this giveaway post.<br />
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It’s all about promoting yourself and your other outlets through different platforms. The trick is to get all of your channels to work together.<br />
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<b>4. Plan Ahead and Be Consistent: </b>To get attention, you need to plan your posts in advance and remember to post regularly. For platforms like Facebook, Instagram, and Twitter, it’s best to post once or twice each day. For YouTube, you might want to post once or twice per week. (Although I have seen some YouTubers post every single day.) Your consistency determines how visible you will be to your audience.<br />
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<tr><td class="tr-caption" style="text-align: center;">Check These 5 Tips on Becoming a Social Media Influencer</td></tr>
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Make sure you have a strategy; don’t just wing it. Use a feed planner to plan weeks, or even months in advance. <a href="https://www.ezanga.com/blog/%E2%80%9Dhttps://www.planoly.com/%E2%80%9D">Planoly</a> is a great app for planning your Instagram feed, but if you’re using other platforms, <a href="https://www.ezanga.com/blog/%E2%80%9Dhttps://hootsuite.com/%E2%80%9D">Hootsuite</a> is another great program, too.</div>
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<b>5. Engage With Other Influencers: </b>Influencers want to engage with others! Even accounts with a million followers have made it a priority to engage with their audience. If you “like” and comment on their content, you’ll increase your exposure to more people. Influencers love to interact with their followers, and if you’re upcoming in their same industry, it’d be beneficial to stop by one of their photos and chat.<br />
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Tag brands and other influencers in your content. If you’re a makeup enthusiast, you could get recognition by tagging the makeup brands you used in your look. Many popular makeup brands, including Anastasia Beverly Hills, build their Instagram feeds with reposted photos of customers wearing their products.<br />
<!-- adsense --> If you’re a fashion influencer, tag boutiques or stores you shopped at to complete your look. If you’re a travel influencer, tag resorts or hotels you stayed at or services you used. This method might get you noticed by big brands, and could land you on their pages, giving you exposure to millions more people.<br />
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Here, travel instagrammer Jay Alvarrez relaxes at this exclusive oceansideresort. But did you see what he did there? He tagged the resort in his caption and in the actual photo, giving that resort exposure to his almost 6 million followers. Like every influencer dreams, he was probably paid a decent sum of money to advertise this resort.<br />
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Influencing is hard, and you have to climb the ladder to become as established as the influencers I mentioned here. It takes time and dedication, but it can be done. Use these five tips to help you gain success in the influencer world and build your personal brand like you always imagined.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1_TvsBwmjgRcBs3jJNFNVbrdVekQZIbdP_01rOdv4umR1c65tb7SAC5yECoakOPUJ46PzIgFM-_4nVQsG7r4FC9V86ICn4yPkllo6sHn1NZryGBGORnXNBk-xT6wmUiyE_Y27qMB7BNs/s1600/black-blurred-background-cellphone-1083629.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto; text-align: center;"><img border="0" data-original-height="1046" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1_TvsBwmjgRcBs3jJNFNVbrdVekQZIbdP_01rOdv4umR1c65tb7SAC5yECoakOPUJ46PzIgFM-_4nVQsG7r4FC9V86ICn4yPkllo6sHn1NZryGBGORnXNBk-xT6wmUiyE_Y27qMB7BNs/s1600/black-blurred-background-cellphone-1083629.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Check These 5 Tips on Becoming a Social Media Influencer</td></tr>
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Source - www.ezanga.com</div>
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<i>Alexis Short is the Digital Content Specialist for Anura. She is a graduate of the University of Delaware where she earned a Bachelor of Arts in Political Science, and a minor in Legal Studies.</i>Unknownnoreply@blogger.com