Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece. Women rule Facebook, Twitter and Instagram .
Lifestyles of the Instagram-famous! Selena Gomez is named as social media's top A-list earner, commanding $550,000 for ONE paid-for post (but Kendall, Kylie, Beyoncé and Rihanna can do pretty well, too)
- Selena, who has 90.5 million Instagram followers (and more on Twitter and Facebook) has the highest earning potential for sponsored posts
- Social media analytics company D'Marie Analytics estimated that she could make over half a million dollars for a single online ad
- Kendall Jenner, who has 61.7 million followers, could make $125,000 to $300,000 per sponsored post but doesn't seem to take advantage
- Younger sister Kylie posts sponsored content quite often to her 68 million Instagram followers
- Neither Beyoncé nor Rihanna share traditional sponsored content, though they do promote brands they collaborate with.
But when barely-in-the-spotlight stars like Audrina Patridge, Lindsay Lohan, Snooki, JWoww, and even the least well known women on Bravo are making bank on sponsored posts, it begs the question: How much are the biggest names in entertainment raking in?
Social media analytics company D'Marie Analytics did some math to find out, ranking stars with the hottest social media presence and determining what each of their posts would be worth to advertisers.
With her 90.5 million followers, that's not exactly a surprise. The 23-year-old also has 61 million followers on Facebook, and 44 million on Twitter.
And with those followers comes power — the power to make lots and lots of money. The experts at D'Marie Analystics found that if Selena were to share a single post sponsored content across all three of those platforms, it would be worth a whopping $550,000.
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| Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece. Women rule Facebook, Twitter and Instagram |
They based that number off of not just how many followers she has, but also how much they engage with her on social media and how likely they are to buy something she promotes.
'The rate-per-post is her "ad equivalent" value per post across Facebook, Twitter, and Instagram,' the company's CEO, Frank Spadafora, told AdWeek.
'This may be different than how much she is actually getting paid when participating in social media campaigns. That is up to negotiations between her agents and the brands.
'This valuation is based on D'Marie's algorithm, which measures 56 metrics including followers, post frequency, engagement, quality of post, click-thru, and potential to create sales conversions from her social content.'
Despite this high-price potential, though, it doesn't seem that Selena actually takes advantage of the sponsored post market. She rarely shares posts with visible brands, and when she does, they're often those she already has a promotional deal with, like Pantene and Coca-Cola.
In that case, she may be getting paid for the individual post — though it's just as likely that she's just promoting herself when she shares behind-the-scenes images from a Pantene photoshoot, or she's getting a paycheck for generally promoting the brand across the board, in print ads, in commercials, and online.
'It's interesting that the statistically most influential person on social media is engaged in noticeably less campaigns than other celebrities,' Spadafora added. 'Personally, I think it's because she's being smart and she's aware that over-saturating her social feeds with sponsored content could negatively impact the relationship she has with her audience.'
The star with the second-highest earning potential, Kendall Jenner, also seems to mostly shy away from sponsored content. In December, the analytics company estimated she could make between $125,000 and $300,000 per post.
In the past, she posted campaigns for Estée Lauder, for which she is a brand ambassador, as well as her Kendall + Kyle collection and line for PacSun.
On Instagram, where she has 61.7 million followers, she also likes to show off her work for major designers like Fendi and Calvin Klein, and happily gives shout-outs to designers she wears on the red carpet.
The 20-year-old did, however, promote the SecretCloset.net mobile app on Instagram, as well as Magnum ice cream.
Little sister Kylie Jenner, though, is much more willing to take on sponsored posts — and stands to make the third-most money on them of every star on social media.
With her 68 million Instagram followers, she has a lot of sway, and likely raked in major cash for recent sponsored posts for FitTea, Burger King, and Daniel Wellington.
According to a WWD article from January, brands pay Kylie, 18, between $100,000 to $300,000 for a single one of these sponsored Instagram posts.
In forth and fifth place are Rihanna, 28, and Beyoncé, 34, respectively.
Rihanna, with her 82 million followers on Facebook, 63 million on Twitter, and 42 million on Instagram, sticks to shilling her own brands, like Puma.
Beyoncé also promotes only her own projects, like clothing line Ivy Park, and her husband's, like Tidal, when posting for her 65 million followers on Facebook, 15 million on Twitter, and 79 million on Instagram.
Other stars with major online ad earning potential include Taylor Swift, Miley Cyrus, Justin Bieber, Cara Delevingne, Kourtney Kardashian, Jennifer Lopez, and Katy Perry.
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